PR Manager

Sega of America, Inc.; Irvine (CA); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic PR Manager to lead product campaigns and collaborate on influencer strategies across the Americas. This role is pivotal in crafting engaging narratives for key game titles, ensuring effective communication with media and content creators. The ideal candidate will possess a strong background in public relations within the gaming sector, showcasing excellent project management skills and the ability to foster media relationships. Join a passionate team where your contributions will shape the future of gaming communication and enhance player engagement.

Qualifications

• 4+ years of public relations experience, preferably in gaming.
• Strong media relationships in North America and LATAM.
• Excellent project management and PR planning skills.

Responsibilities

• Develop and lead communication strategies for game launches.
• Organize media tours and presentations.
• Analyze campaign results with PR analytics tools.

Skills

Public Relations

Project Management

Media Relations

Communication Skills

Analytical Skills

Tools

Photoshop

Excel

PowerPoint

SharePoint

PR Measurement Tools

Job description

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Job Summary:

Sega of America (SOA) is seeking a Communications Manager who will drive product PR campaigns and collaborate on earned influencer strategies for key brands across North and South America. You will craft and tell the story of each game to players, media, and content creators. Reporting to SOA’s Senior Director of Communications, the ideal candidate has at least 4 years of public relations experience in the gaming industry and a passion for games and players. This role supports Creative Assembly and Sports Interactive franchises, including Total War and Football Manager.

Description

Hybrid Work Model

Responsibilities

1. Develop and lead the Americas communication strategy for multiple game launches, collaborating with marketing, transmedia, studio development, and community teams.
2. Serve as the subject matter expert for assigned titles and represent SEGA IP to media and influencers.
3. Organize and attend live or virtual events such as media tours and presentations.
4. Act as the main contact for media relations in NA and LATAM, working with agency partners.
5. Coordinate with UK studios and Sega West teams to execute preview and review strategies for maximum press coverage.
6. Manage US and LATAM PR agencies, overseeing daily activities and promotions.
7. Handle all PR assets, including creation, approval, and distribution to meet PR targets.
8. Draft and approve press releases, advisories, newsletters, and messaging materials.
9. Oversee earned content creator programs with NASA and EMEA teams, covering streaming and VOD.
10. Analyze campaign results with PR analytics tools like Meltwater or Level Up.
11. In-office work is essential for supervision, collaboration, and effective communication among team members.

Qualifications and Skills:

• Minimum 4 years of public relations experience, preferably in gaming.
• Experience with PC-focused Strategy and Sports IPs.
• Strong media relationships in NA and LATAM.
• Excellent project management and PR planning skills, with global coordination experience preferred.
• Knowledge of the gaming media landscape and competitive products.
• Strong verbal, written, and reporting skills.
• Proficiency with Photoshop, Excel, PowerPoint, SharePoint, and PR measurement tools is preferred.
• Flexibility to work with overseas teams.
• Positive, professional attitude.
• Additional media contacts and relationships are a plus.
• Experience with first-party communication tools and working with development teams is advantageous.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, Writing/Editing
• Industries: Computer Games, Entertainment, Software Development