Product PR Manager

ProPivotal; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a strategic Product PR Manager to spearhead media efforts for cutting-edge consumer offerings. This remote role emphasizes collaboration with product and marketing teams to craft compelling narratives that enhance media coverage and public perception. Ideal candidates will bring over five years of experience in tech PR, showcasing successful campaigns and strong media relationships. Join a dynamic environment where your contributions will significantly impact product visibility and brand reputation in a rapidly evolving market.

Qualifications

• 5+ years of experience in consumer-facing tech or product PR.
• Strong record of successful product PR campaigns.

Responsibilities

• Collaborate with teams to develop compelling stories.
• Lead public relations campaigns for major product launches.

Skills

Product PR Campaigns

Media Relations

Writing and Editorial Skills

Strategic Thinking

Tools

Google Workspace

Microsoft Office

Job description

Product PR Manager

A high-impact opportunity for a strategic Product PR Manager to lead earned media efforts across high-profile consumer offerings—including a mobile app, membership program, AI-powered tools, and experiences marketplace. This remote role offers flexible work arrangements (East Coast preferred for collaboration) and pays $60.00 per hour. The position bridges product, marketing, and PR functions, developing narratives that drive meaningful media coverage and shape public perception of innovative tech-driven products.

Key Responsibilities:

• Collaborate with product, marketing, and leadership teams to identify and develop compelling stories
• Draft press releases, media pitches, and strategic briefing documents
• Lead planning and execution of public relations campaigns for major product launches
• Manage media outreach and maintain strong relationships with tech, lifestyle, and business journalists
• Represent the brand to media and influencers, working independently with minimal oversight
• Contribute to global communications strategy and cross-functional coordination with external agencies

Required Experience:

• 5+ years of experience in consumer-facing tech or product PR, with at least 1 year in-house
• Strong record of successful product PR campaigns (e.g., app launches, membership offerings, AI integrations)
• Established media relationships with U.S.-based tech, business, and lifestyle outlets
• Proven ability to operate independently and strategically within complex organizational settings
• Excellent writing and editorial skills — writing samples or assessments may be requested

Nice-to-Have Experience:

• Experience with AI or emerging technology communications
• Background in travel, hospitality, or lifestyle PR
• Experience collaborating with global teams and managing agency partnerships
• Proficiency in Google Workspace and Microsoft Office tools

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