PPC Specialist | Solvy

Boosta; United States; Remoto; USD 80.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Flexible schedule

28 days vacation per year

Up to 30 days sick leave

Medical insurance

Descrizione del lavoro

Boosta is seeking a PPC Specialist for its Solvy project, an online platform for handling legal, financial, and personal documents. You will own the PPC channel end-to-end, optimize budgets, and drive profitable growth across campaigns with a focus on unit economics and testing.

You'll work with GA4, GTM, and BI dashboards, and collaborate across teams to uncover new growth opportunities. Remote-friendly with flexible schedules and a fast-paced, growth-oriented environment.

Competenze

• 2+ years hands-on in PPC/paid search with full ownership of accounts and budgets (Google Ads a must; Microsoft Ads a plus).
• Proven track record of scaling paid acquisition profitably, with numbers to show (spend, ROAS/ROI, CAC, payback).
• Strong grasp of product unit economics: LTV, CAC, payback period, funnel conversion, retention; able to build a model in a spreadsheet.

Mansioni

• Own the PPC channel for Solvy end-to-end: strategy, launch, optimization and scaling of campaigns.
• Manage and allocate the paid budget to hit target CAC / ROAS / payback and grow revenue profitably.
• Understand and model product economics (LTV, CAC, funnel conversion, retention) and use it to set bids, targets and budget decisions.
• Set up and maintain correct tracking, conversions and value-based optimization together with analytics/dev.
• Run a continuous testing roadmap: ads, keywords, audiences, bidding strategies, landing pages.
• Find new growth points: new GEOs, campaign types, channels and funnel improvements together with product.
• Build reporting and regularly present results, insights and plans to management.
• Keep up with platform updates and market changes and turn them into competitive advantages.

Conoscenze

PPC

Paid search

Google Ads

Budget management

Bidding strategies

GA4

Google Tag Manager

Looker Studio/BI

SQL

Strumenti

Microsoft Ads

GA4

Google Tag Manager

Looker Studio

SQL

Descrizione del lavoro

Hi!

We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.

We are currently looking for a PPC Specialist to join the Solvy business, which is developing a full-cycle online platform for working with legal, financial, and personal documents.

Solvy is now at a stage of active growth and scaling:

• the team is growing;
• the product is scaling without compromising stability or quality;
• results are increasing 2–3x month over month.

In the role of PPC Specialist, you will:

• Own the PPC channel for Solvy end-to-end: strategy, launch, optimization and scaling of campaigns.
• Manage and allocate the paid budget to hit target CAC / ROAS / payback and grow revenue profitably.
• Understand and model product economics (LTV, CAC, funnel conversion, retention) and use it to set bids, targets and budget decisions.
• Set up and maintain correct tracking, conversions and value-based optimization together with analytics/dev.
• Run a continuous testing roadmap: ads, keywords, audiences, bidding strategies, landing pages.
• Find new growth points: new GEOs, campaign types, channels and funnel improvements together with product.
• Build reporting and regularly present results, insights and plans to management.
• Keep up with platform updates and market changes and turn them into competitive advantages.

We are looking for a candidate who:

• 2+ years hands-on in PPC / paid search, with full ownership of accounts and budgets (Google Ads is a must; Microsoft Ads is a plus).
• Proven track record of scaling paid acquisition profitably, with numbers to show for it (spend, ROAS/ROI, CAC, payback).
• Strong grasp of product unit economics: LTV, CAC, payback period, conversion funnel, retention, margin; can build and defend a model in a spreadsheet.
• Deep knowledge of bidding strategies (tCPA/tROAS, value-based bidding), campaign structures, Performance Max, keyword research and negative management.
• Tracking & attribution: GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, value-based conversion setup.
• Confident with data: advanced Google Sheets/Excel, comfortable working with BI dashboards and raw data; basic SQL is a strong plus.
• Systematic A/B testing of ads, landing pages and bidding approaches with clear hypotheses and conclusions.

Nice to have:

• Experience in subscription / SaaS / EdTech or other products with LTV-based economics.
• SQL, Looker Studio or another BI tool for self-serve analysis.
• Experience with scripts and automation (Google Ads Scripts, API, rules).
• Experience with other paid channels (Meta, TikTok, Apple Search Ads) and cross-channel budget allocation.
• CRO experience: working with landing pages, funnels and product team on conversion growth.
• Experience launching new GEOs and markets.
• Ambition and readiness to grow into a Head of PPC role.

Our hiring flow:

• Step 1: Pre-screen.
• Step 2: Technical Interview.
• Step 3: Test task.
• Step 4: Reference check.
• Step 5: Job Offer.

Why Solvy? We offer:

Self-realization and growth:

• Build a product from scratch and influence key decisions.
• Grow together with the business at a fast pace.
• Work in an environment with space and freedom to act.
• Become part of a strong team of A-players who are ready to share expertise and boost each other.
• Use learning opportunities: internal and external lectures, a large corporate library, compensation for external courses, English lessons, and speaking clubs.

Comfortable working conditions:

• Work remotely or visit the office in Kyiv, coworking spaces in Lviv or Warsaw.
• Plan your working day independently — we offer a flexible schedule, because results matter most.
• Recharge and rest: 28 working days of paid vacation per year , up to 30 days of sick leave , and all public holidays fully covered.
• Optionally arrange a transfer — swap a working day with a day off and vice versa.

Care and support:

• Take care of your health: we provide medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
• Join socially meaningful initiatives, including the Ukrainian Victory Support program.
• Celebrate important moments with us — receive gifts for special occasions in your life and career.
• Participate in quarterly team buildings — online or offline — to make teamwork easy and enjoyable.

Join the project at a stage where you can truly influence, build, and grow together with the business!