PPC Growth Lead – Remote, Scale & Optimize Campaigns

Boosta; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

28 days vacation per year

Up to 30 days sick leave

Medical insurance

Job summary

Boosta is seeking a PPC Specialist for its Solvy project, an online platform for handling legal, financial, and personal documents. You will own the PPC channel end-to-end, optimize budgets, and drive profitable growth across campaigns with a focus on unit economics and testing.

You'll work with GA4, GTM, and BI dashboards, and collaborate across teams to uncover new growth opportunities. Remote-friendly with flexible schedules and a fast-paced, growth-oriented environment.

Qualifications

• 2+ years hands-on in PPC/paid search with full ownership of accounts and budgets (Google Ads a must; Microsoft Ads a plus).
• Proven track record of scaling paid acquisition profitably, with numbers to show (spend, ROAS/ROI, CAC, payback).
• Strong grasp of product unit economics: LTV, CAC, payback period, funnel conversion, retention; able to build a model in a spreadsheet.

Responsibilities

• Own the PPC channel for Solvy end-to-end: strategy, launch, optimization and scaling of campaigns.
• Manage and allocate the paid budget to hit target CAC / ROAS / payback and grow revenue profitably.
• Understand and model product economics (LTV, CAC, funnel conversion, retention) and use it to set bids, targets and budget decisions.
• Set up and maintain correct tracking, conversions and value-based optimization together with analytics/dev.
• Run a continuous testing roadmap: ads, keywords, audiences, bidding strategies, landing pages.
• Find new growth points: new GEOs, campaign types, channels and funnel improvements together with product.
• Build reporting and regularly present results, insights and plans to management.
• Keep up with platform updates and market changes and turn them into competitive advantages.

Skills

PPC

Paid search

Google Ads

Budget management

Bidding strategies

GA4

Google Tag Manager

Looker Studio/BI

SQL

Tools

Microsoft Ads

GA4

Google Tag Manager

Looker Studio

SQL

Job description

Boosta is seeking a PPC Specialist for its Solvy project, an online platform for handling legal, financial, and personal documents. You will own the PPC channel end-to-end, optimize budgets, and drive profitable growth across campaigns with a focus on unit economics and testing.

You'll work with GA4, GTM, and BI dashboards, and collaborate across teams to uncover new growth opportunities. Remote-friendly with flexible schedules and a fast-paced, growth-oriented environment.