Senior PPC Specialist

Creatio; Town of Poland (NY); On-site; USD 36,894 - 55,341; Full time

Job summary

Creatio is seeking a Senior PPC Specialist to drive global paid campaigns and lead generation. You will develop a data-driven growth marketing plan, optimize ads across LinkedIn, Google, Facebook, and more, and collaborate with cross-functional teams to maximize ROI.

The role is based in Poland and reports to the Digital Strategist. This position emphasizes experimentation, AI-driven insights, and performance analytics to elevate brand awareness and pipeline growth in a fast-growing tech

Qualifications

• Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.
• Experience with A/B testing and Google Ads experiments.
• Strong proficiency in Google Analytics (GA4).
• Experience in the B2B or software development industry is highly preferred.
• Ability to launch campaigns from scratch, including pixel implementation and conversion setup.
• Data-driven analytical mindset with a keen eye for detail and a focus on optimization.
• Strong collaboration skills with digital, content, and design teams.
• Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests.
• Proficiency with analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (PivotTables, VLOOKUP, and similar functions).

Responsibilities

• Campaign Management & Optimization: Create, manage, and optimize all digital advertising campaigns across platforms.
• Strategic Planning: Plan and schedule marketing campaigns across channels and regions.
• Data Analysis & Reporting: Create and deliver KPI reports and analyze campaign performance.
• Paid Ads Strategy Development: Identify new approaches; coordinate strategy planning and AI-driven insights.
• LLM Ads: Launch and optimize campaigns on ChatGPT and other LLM platforms.

Skills

LinkedIn Ads

Google Ads

Campaign Management

A/B Testing

GA4

CRM systems

Data analysis

B2B software

Team collaboration

Budgeting

Tools

Google Ads Editor

Tag Manager

Excel

Keyword Planner

Job description

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We’re Looking For

We are seeking passionate, proactive, and results-driven Senior PPC Specialist who is excited to contribute to a fast-growing and innovative company, drive lead generation and brand awareness paid campaigns for Creatio, develop and execute a data-driven growth marketing strategy for our campaigns globally. The ideal candidate is someone who thrives in a dynamic environment, embraces challenges as opportunities, and is motivated to bring fresh ideas to the table.

Most importantly, we’re looking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambition are celebrated.

The role is based in Poland.

Team Composition

This role sits within the Digital Marketing // PPC Team and reports directly to the Digital Strategist.

Responsibilities

• Campaign Management & Optimization: Create, manage, and optimize all digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and LinkedIn. Make decisions about optimizing and stopping campaigns, and coordinate these decisions with stakeholders.
• Strategic Planning: Plan and schedule marketing campaigns across different channels and regions. Collaborate with internal teams to develop and execute campaigns effectively, and provide recommendations on personalization and optimization strategies.
• Data Analysis & Reporting: Create and deliver reports of KPIs. Measure, monitor, and communicate key metrics, and analyze the effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed.
• Paid Ads Strategy Development: Identify new approaches and strategies for paid advertising. Coordinate with management on strategy planning and execution, and implement AI-driven insights to improve ROI and campaign efficiency.
• LLM Ads: Launch and optimize advertising campaigns on ChatGPT and other LLM platforms.

Requirements

• Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.
• Experience with A/B testing and Google Ads experiments.
• Strong proficiency in Google Analytics (GA4).
• Experience in the B2B or software development industry is highly preferred.
• Ability to launch campaigns from scratch, including pixel implementation and conversion setup.
• Data-driven analytical mindset with a keen eye for detail and a focus on optimization.
• Strong collaboration skills with digital, content, and design teams.
• Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests.
• Proficiency with analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (PivotTables, VLOOKUP, and similar functions).
• Experience working with CRM systems and the ability to work with large data sets to extract meaningful insights.
• Hands-on experience in performance analysis and lead generation funnel tracking.
• Experience in market research, competitor analysis, and user feedback analysis, with a proven ability to plan and execute full-funnel acquisition strategies.
• Knowledge of managing advertising campaigns on AI platforms such as ChatGPT and other LLMs.

Nice to have

Google Tag Manager expertise and experience managing YouTube.

What You Should Expect From Us

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.
• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.
• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.
• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.
• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.