PPC Specialist (Paid Search Specialist) / Digital Marketing Specialist

Instinct Marketing

Sacramento (CA)

Hybrid

USD 50,000 - 70,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Paid medical, dental, and vision insurance

Paid holidays

Hybrid schedule – 3 days in office, 2 days remote

Job summary

A marketing agency in Sacramento is seeking a PPC Specialist to manage diverse clientele across major advertising platforms. Candidates should demonstrate strong communication and analytical skills, having experience with Google Ads. This full-time position offers a hybrid work schedule with a focus on supporting client marketing goals through strategic PPC campaigns and reporting.

Qualifications

Strong interpersonal, verbal, and written communication skills are essential.
Creative mindset with strong analytical abilities; works well in a team.
Proficient in Microsoft Office and Google Workspace Applications.

Responsibilities

Manage 30-40+ local business clients with builds and optimizations.
Partner with account managers to identify key performance indicators.
Analyze PPC campaign performance to prepare actionable insights.

Skills

Interpersonal skills

Analytical thinking

Problem-solving

Attention to detail

Education

Bachelor's Degree or 2+ years of SEM/PPC experience

Tools

Google Ads

Google Analytics

Microsoft Office

Google Workspace

Job description

Overview

PPC Specialist (Paid Search Specialist) / Digital Marketing Specialist

This range is provided by Instinct Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Instinct Marketing provides local business clients with inbound online marketing strategies to generate leads. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, website design & development, and more digital marketing services to improve the success of our clients' marketing efforts. Our agency is passionate about driving online success and helping businesses grow, with a focus on collaboration, clear communication, and a positive workplace culture.

Role

In this position, you'll work on various platforms, including Google Ads (PPC), Bing Ads (PPC), Meta Ads (Facebook & Instagram ads), and more. Responsibilities will vary according to client needs, but training will be provided. The ideal candidate has strong written skills, an eye for grammar, and is able to learn quickly but also dedicate themselves to learning beyond the training. We are looking for an analytical and dedicated individual who contributes to our company culture.

Responsibilities

Manage approximately 30-40+ local business clients that operate by completing builds, optimizations, change requests, and properly notate information for others to reference
Use advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaigns
Implement analysis of existing PPC campaign performance and prepare actionable insight for improvement to optimize account performance
Use Instinct Marketing best practices in digital marketing to develop strategies to achieve client goals in designing, developing, and managing PPC campaigns
Use a variety of tools to compile and draw insight from industry data to better understand user trends and behavior
Remain current with industry trends and best practices that may be incorporated to optimize accounts
Exercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns are positively impacting the clients' goals, such as ROAS, brand exposure, and congruent ad-to-landing page web copy
Attend client meetings either in person or over the phone/Zoom
Produce monthly reports for clients and provide client recommendations

Requirements

Strong interpersonal, verbal, and written communication skills
Creative, analytical, and driven individual who works well on a team
Effective problem-solving skills
Strong attention to detail
Proficient in Microsoft Office and Google Workspace Applications

Preferred Experience

1 - 3 Years of Google Ads experience
Google Ads and Microsoft Advertising Certified
Facebook and Instagram Advertising Experience
Bachelor's Degree or 2+ years of SEM/PPC experience
Experience working with Google Analytics
Experience working with landing page builders such as Unbounce, GoHighLevel, or Instapage
Agency and client-facing experience
Google Ads Certified

Benefits

Paid medical, dental, and vision insurance
Paid holidays
Hybrid Schedule – 3 days in office, 2 days remote

About Instinct Marketing

Instinct Marketing is a digital marketing agency based in Sacramento, California. Our team mainly consists of SEO & PPC managers, specialists, SEO content writers, UX/UI designers, and web & software developers.

Work is primarily conducted in-office from Tuesday to Thursday, with remote work on Mondays and Fridays. Please note that this job description is not exhaustive; it outlines the primary duties and responsibilities, but these may evolve, or new tasks may be added at any time, with or without prior notice.

EEO Statement

Instinct Marketing is an Equal Opportunity Employer. We are committed to fostering an inclusive environment that empowers every individual and embraces the diverse cultures, perspectives, skills, and experiences that our team members bring.

Job Details

Job Type: Full-time