PPC / Paid Search Analyst

Lifted Logic; Overland Park (KS); Híbrido; USD 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance after 90 days

401k with match

Company trips and team events

Career growth opportunities

Descripción de la vacante

Lifted Logic in Overland Park, KS, is seeking a PPC Specialist to manage paid search strategies for diverse clients. The role emphasizes hands-on campaign setup, optimization, and data-driven decision making in a collaborative environment.

You will plan, implement, and optimize campaigns across Google Ads, Bing, and other platforms, using analytics to improve lead generation and revenue while staying current with industry trends. Hybrid work with in-office three days a week (Tue, Wed, Thu).

Formación

• Experience in SEM and Paid Search (PPC).
• Google Ads Certification.
• Strong verbal and written English communication.
• Familiarity with Google Analytics and reporting tools.

Responsabilidades

• Manage multiple PPC accounts for diverse clients.
• Plan, implement, and optimize paid media strategies across Google Ads, Bing, Apple Search, and more.
• Conduct competitive and macro-level research to stay informed on market changes.
• Provide ongoing campaign management to exceed KPIs.
• Coordinate with vendors and clients to launch and optimize campaigns.
• Stay current with evolving digital marketing trends impacting campaigns.
• Analyze campaigns to identify growth opportunities.

Conocimientos

SEM/PPC experience

English communication

Analytical skills

Independent decision making

Herramientas

Google Ads

Yahoo

Bing

Google Analytics

Descripción del empleo

About The Role

Position Summary

As a PPC Specialist, your focus would be on administering and helping to manage Pay Per Click strategies for clients. The PPC Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. We understand that there is no one-size-fits-all solution, so figuring out the best tools for the job is something we take seriously.

Key Responsibilities

• Manage multiple PPC accounts for different clients over a variety of industries
• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: Google Ads, Bing, Apple Search, etc.
• Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns
• Providing ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations
• Troubleshooting pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
• Effectively working alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns
• Keeping up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns
• Proactively finding opportunities to grow the business by diving into campaign analytics and marketplace trends

Position Requirements

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Strong English oral and written communication skills
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
• Google Ads Certified
• Bing certification a plus
• Google Analytics Certified
• Strong independent decision-making, organizational, planning, and problem-solving skills

Who You Are

• Passion for Search and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Compensation & Benefits

• Participation in company health (medical, dental) insurance plans after 90 days full-time employment
• 401k retirement plan with matching
• Yearly company trip and quarterly team-building activities
• Opportunity to advance and grow in your career

Please note: Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)