PPC / Paid Media Specialist

Social Habit Marketing; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Social Habit Marketing is a creative and data-focused digital marketing agency helping service-based businesses grow through content creation, social media management, paid media, website & SEO. We’re hiring a PPC/ Paid Media Specialist to own campaign execution end-to-end and drive business outcomes.

You’ll manage Meta and Google Ads campaigns, structure campaigns around funnel goals, and collaborate with creative and strategy teams to improve results week over week.

Qualifications

• 2+ years managing paid media campaigns (agency or in-house).
• Experience with Meta Ads Manager and Google Ads.
• Proven ability to optimize for leads and revenue.

Responsibilities

• Build, manage, and optimize Meta and Google Ads campaigns.
• Structure campaigns based on funnel strategy and business goals.
• Monitor and optimize performance daily.
• Analyze data to identify trends, drop-offs, and opportunities.
• Collaborate with creative teams on ad concepts and iterations.
• Run A/B tests across audiences, creatives, and landing pages.
• Maintain accurate tracking through pixels, conversion APIs, and events.
• Prepare weekly and monthly performance reports for internal and client use.
• Troubleshoot issues related to attribution, tracking, or ad delivery.
• Communicate changes to strategy and outcomes with clients and team.

Skills

Meta Ads Manager

Google Ads

Leads & revenue optimization

Multi-account management

Data analysis

Clear communication

Tools

GA4

CRM integrations

Job description

Social Habit Marketing is a creative and data focused digital marketing agency helping service-based businesses grow through content creation, social media management, paid media, website & SEO. We emphasize accountability, fast learning cycles, and measurable results.

We're hiring a PPC / Paid Media Specialist who can own campaign execution from start to finish and go beyond surface-level metrics to drive business outcomes.

Role Overview

You'll manage and optimize paid media campaigns across Meta and Google Ads. This is a hands-on role focused on performance. You'll handle everything from campaign setup to reporting, collaborating closely with creative and strategy teams to improve results consistently.

We're looking for someone who takes initiative, actively tests, and makes data-informed decisions to improve performance week over week.

Responsibilities

• Build, manage, and optimize Meta and Google Ads campaigns
• Structure campaigns based on funnel strategy and business goals
• Monitor and optimize performance daily
• Analyze data to identify trends, drop-offs, and opportunities
• Collaborate with creative teams on ad concepts and iterations
• Run A/B tests across audiences, creatives, and landing pages
• Maintain accurate tracking through pixels, conversion APIs, and events
• Prepare weekly and monthly performance reports for internal and client use
• Troubleshoot issues related to attribution, tracking, or ad delivery
• Communicate patiently with clients and team members about necessary changes to strategy and outcomes

Requirements

• 2+ years managing paid media campaigns (agency or in-house)
• Strong experience with Meta Ads Manager and Google Ads
• Proven ability to optimize for leads and revenue
• Comfortable managing multiple accounts at once
• Solid analytical skills and clear communication
• Experience with service-based businesses is a plus
• Familiarity with GA4, conversion tracking, and CRM integrations preferred

What We Look For

• Detail-oriented and organized
• Proactive and accountable
• Data-driven with an understanding of creative impact
• Able to communicate clearly and work cross-functionally
• Focused on real outcomes, not vanity metrics

Compensation

Competitive, based on experience. Open to contract or full-time arrangements.