Paid Search Specialist

Summers Plumbing Heating & Cooling; Marion (IN); Presencial; USD 75.000 - 95.000; Jornada completa

Descripción de la vacante

Summers of Peru Inc. in Marion, IN is seeking an experienced Paid Search Specialist to manage Google Ads and Microsoft Advertising campaigns across multiple brands and markets. This is a full-time, on-site role with regular business hours.

You will own campaign performance, optimize budgets, and link advertising spend to leads, bookings, and revenue. The ideal candidate has hands-on PPC experience, strong tracking skills with GA4/Tag Manager, and a proven ability to drive profitable customer

Formación

• 3+ years of hands-on PPC experience.
• Experience managing Google Ads campaigns.
• Strong Google Search campaign experience required.
• Microsoft Advertising experience preferred.
• Experience managing significant monthly advertising budgets.
• Strong understanding of conversion tracking and attribution.
• Demonstrated results from prior campaigns.
• Home-services advertising experience is a major advantage.
• A college degree is not required.

Responsabilidades

• Plan, build, manage, and optimize Google Ads campaigns.
• Manage campaigns across multiple locations.
• Develop high-intent service category campaigns.
• Test ad copy, offers, landing pages, and bidding strategies.
• Track conversions with GTM/GA4 and CRM data.
• Analyze performance and adjust budgets.
• Monitor competitor activity and auction insights.
• Coordinate with marketing and website teams on landing pages.

Conocimientos

PPC

Google Ads

Microsoft Ads

Analytics

GA4

Landing pages

Keyword research

Bid strategies

Herramientas

Google Analytics 4

Tag Manager

Looker Studio

CRM (ServiceTitan)

Unbounce

WordPress

GSC

Descripción del empleo

Paid Search Specialist

Employment Type: Full-Time

Department: Marketing

Compensation: $75,000–$95,000 annually, based on experience

Location: On-site (Marion, IN)

Position Overview

We are looking for an experienced Google Ads & Microsoft Ads PPC Specialist to manage and grow paid search campaigns across multiple businesses, brands, and geographic markets.

This is a full-time, on-site position. The selected candidate must be available to work in person at our office during regular business hours. This is not a remote or hybrid opportunity.

This role will have direct ownership over campaign performance and advertising budgets. The ideal candidate understands that successful PPC management goes beyond clicks, impressions, and cost per lead.

Our goal is profitable customer acquisition.

You will be responsible for connecting advertising spend to qualified leads, booked appointments, revenue, return on ad spend, technician or operational capacity, and overall business growth.

Key Responsibilities

Google Ads

Plan, build, manage, and optimize campaigns including:

• Google Search
• Performance Max
• Brand campaigns
• Non-brand service campaigns
• Competitor campaigns when appropriate
• Call-focused campaigns
• Remarketing

Manage advertising across multiple locations and accounts.

Build campaigns around high-intent service categories and geographic markets.

Develop effective campaign and ad-group structures.

Perform ongoing keyword research.

Manage

• Exact match
• Phrase match
• Broad match testing
• Negative keyword strategies
• Search term analysis

Create and continuously test

• Responsive Search Ads
• Headlines
• Descriptions
• Calls to action
• Offers
• Ad assets
• Sitelinks

Microsoft Advertising

• Build and manage Microsoft Advertising campaigns.
• Import and properly adapt Google Ads campaigns rather than simply duplicating them.
• Manage Microsoft Search audiences, keywords, bidding strategies, negatives, and conversion tracking.
• Identify situations where Microsoft Ads can generate incremental leads at profitable acquisition costs.

Budget & Bid Management

• Manage daily and monthly advertising budgets across multiple businesses and locations.
• Allocate budgets based on performance, market demand, operational capacity, seasonality, and profitability.
• Manage bidding strategies including:

• Maximize Conversions
• Target CPA
• Maximize Conversion Value
• Target ROAS
• Manual CPC when strategically appropriate

• Monitor budget pacing throughout the month.
• Reallocate spend toward markets and services capable of generating profitable incremental revenue.

Conversion Tracking & Attribution

• Maintain accurate conversion tracking across advertising platforms.
• Work with Google Tag Manager and GA4.
• Track calls, forms, online bookings, scheduled appointments, and revenue.
• Troubleshoot duplicate or inaccurate conversion actions.
• Understand primary versus secondary conversion actions.
• Work with CRM attribution and offline conversion data.
• Import qualified leads, booked jobs, completed jobs, and revenue when appropriate.
• Work with platforms such as ServiceTitan or similar CRM systems.

Landing Page Optimization

Work closely with the marketing and website teams to improve PPC landing pages.

Evaluate:

• Keyword-to-page relevance
• Message match
• Calls to action
• Phone-call conversion
• Lead forms
• Online scheduling
• Page speed
• Mobile usability
• Conversion rate

Develop and recommend landing-page tests to improve lead volume and acquisition costs.

Performance Analysis

Analyze campaign performance using metrics including:

• Cost per click
• Click-through rate
• Conversion rate
• Cost per lead
• Cost per booked appointment
• Booking rate
• Customer acquisition cost
• Revenue
• ROAS
• Marketing ROI

Campaign decisions should ultimately be based on business outcomes—not simply Google Ads platform metrics.

Testing & Optimization

Develop an ongoing testing process for:

• Keywords
• Match types
• Ad copy
• Offers
• Landing pages
• Audiences
• Bidding strategies
• Geographic targeting
• Budget allocation
• Campaign structure

Document tests and evaluate results before making large-scale changes.

Competitive Analysis

• Monitor competitor advertising activity.
• Analyze impression share.
• Monitor Search Lost IS due to budget and rank.
• Evaluate Auction Insights.
• Identify new keyword and market opportunities.
• Monitor competitive changes in CPC and search demand.

Platforms & Tools

Experience with several of the following is preferred:

• Google Ads
• Microsoft Advertising
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Google Search Console
• Semrush
• Call tracking platforms
• ServiceTitan or similar CRM
• WordPress
• Unbounce or other landing-page platforms
• Google Business Profile

Qualifications

• 3+ years of hands-on PPC experience preferred.
• Demonstrated experience personally managing Google Ads campaigns.
• Strong Google Search campaign experience required.
• Microsoft Advertising experience preferred.
• Experience managing significant monthly advertising budgets.
• Strong understanding of conversion tracking and attribution.
• Ability to demonstrate previous campaign results.
• Strong analytical skills.
• Strong understanding of bidding strategies and campaign structure.
• Experience with multi-location businesses strongly preferred.
• Home-services advertising experience is a major advantage.

A college degree is not required. Proven results and hands-on platform expertise matter more to us than formal credentials.

What Success Looks Like

Success in this position will be measured primarily by:

• Qualified lead volume
• Cost per qualified lead
• Booked appointment volume
• Booking rate
• Cost per booked appointment
• Customer acquisition cost
• Revenue
• ROAS
• Marketing ROI
• Budget utilization
• Market share and impression share

We are looking for a PPC professional who understands how advertising affects the entire business—not simply someone who knows how to operate Google Ads.