PPC Specialist

Marketing in Ireland community; Tohatchi (NM); À distance; USD 50 000 - 73 000; Plein temps

Avantages offerts par ce poste

Remote work

Competitive pay

Inclusive culture

Career growth

Professional development

Collaborative team

Full-time role

Résumé du poste

Marketing in Ireland community is seeking a PPC Specialist to join a remote, full-time team in Ireland. You will manage paid campaigns across Google Ads and social platforms, drive qualified traffic, and improve conversions.

You will work with performance marketers, content creators, analytics specialists, and web teams to align paid media with broader marketing goals. Strong analytics, testing, and CRO experience preferred.

Qualifications

• Analytical, proactive digital marketing professional with hands-on PPC experience and ability to translate data into optimization strategies.
• Strong knowledge of Google Ads including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Excel or Google Sheets with formulas, pivot tables, and data analysis.

Responsabilités

• Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies.
• Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and social platforms.
• Develop compelling ad copy and test variations to improve engagement and conversions.
• Monitor performance metrics (CTR, CPC, CPA, ROAS) and adjust bids and budgets accordingly.
• Collaborate with content, design, and development teams to optimize landing pages and user journeys.
• Implement and maintain accurate conversion tracking and analytics for reliable reporting.
• Prepare weekly to quarterly performance reports and provide actionable recommendations.

Connaissances

PPC management

Analytical mindset

Data-driven

Communication skills

Formation

Bachelor's degree in Marketing/Business/Communications or related

Outils

Google Ads

Google Analytics

Microsoft Excel/Sheets

Tag Management Systems

Description du poste

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Ireland.

About The Job

• Join a dynamic digital marketing environment where data-driven strategies and creative thinking come together to deliver measurable business growth.
• As a PPC Specialist, you will manage and optimize paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions.
• You will take ownership of campaign planning, execution, performance analysis, and budget management while continuously improving return on investment.
• Working closely with performance marketers, content creators, analytics specialists, and web teams, you will help align paid media initiatives with broader marketing objectives.
• Your expertise in analytics, testing, and conversion rate optimization will support smarter decisions and sustainable campaign performance.
• This remote, full-time opportunity offers an environment where experimentation, collaboration, and continuous learning are encouraged.
• You will have the opportunity to shape campaign strategies, identify new growth opportunities, and make a tangible impact on digital marketing results.

Accountabilities

As a PPC Specialist, you will oversee the end-to-end management of paid media campaigns, combining strategic planning, hands‑on execution, and performance optimization to achieve marketing and business goals.

THE OPPORTUNITY

• Campaign strategy and planning: Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
• Campaign setup and execution: Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.
• Ad creation and testing: Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.
• Performance monitoring and optimization: Track key metrics such as click‑through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.
• Conversion rate optimization: Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates.
• Tracking and analytics: Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting.
• Reporting and insights: Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders.
• Budget management and forecasting: Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends.
• Cross‑functional collaboration: Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives.
• Continuous improvement: Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability.

Experience

• We are looking for an analytical, proactive, and results-oriented digital marketing professional with hands‑on PPC experience, strong technical knowledge, and the ability to translate campaign data into effective optimization strategies.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 3 years of hands‑on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Strong analytical and problem‑solving skills, with the ability to interpret performance data, identify trends, and make evidence‑based decisions.
• Excellent written communication and ad‑copywriting skills, with an understanding of how messaging influences engagement and conversions.
• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Strong organizational and time‑management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.
• Effective communication and collaboration skills to work with cross‑functional teams and present insights to stakeholders.
• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Preferred Qualifications

• Experience with Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, or other paid media platforms.
• Familiarity with e‑commerce and shopping campaigns.
• Experience with tools such as SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce.
• Exposure to automated bidding strategies, advertising scripts, or API‑based campaign management.
• Knowledge of attribution models, multi‑touch attribution, and advanced marketing analytics.
• Google Ads and/or Google Analytics certifications.

Benefits

• 100% remote work: Work from anywhere, subject to the role’s location requirements.
• Competitive salary: Receive a competitive compensation package.
• Inclusive work environment: Join a supportive workplace that values diverse perspectives and collaboration.
• Career growth opportunities: Develop your expertise and progress professionally within digital marketing.
• Professional development: Expand your knowledge of advertising platforms, analytics, and performance optimization.
• Collaborative team culture: Work alongside professionals across performance marketing, content, analytics, and other digital functions.
• Full‑time opportunity: Enjoy a dedicated role with opportunities to contribute to ongoing marketing initiatives and long‑term growth.