PPC Specialist

Visa Hunt; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Forbes Advisor is seeking a skilled PPC Specialist to join the Performance Marketing team. You will set up, manage, and optimize paid search campaigns, while supporting the SEM team with analyses and reporting. You will collaborate closely with Sales, Data, and Product teams to drive online presence and conversions.

The role reports into the SEM Manager and requires a hands-on approach to keep up with PPC industry trends and best practices. A strong background in Google and Bing ads is expected.

Qualifications

• 2+ years of experience in performance marketing focusing on paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Google/Bing Ads certification is a plus.
• Strong analytical skills and attention to detail.
• Ability to think creatively and to communicate insights effectively.

Responsibilities

• Set up, manage and optimize paid search campaigns to achieve ROI targets.
• Support SEM team with analyses and reporting and collaborate with Sales, Data and Product teams.
• Maintain bidding strategies, budgets, and targeting settings across campaigns.
• Develop large keyword lists and implement creative copy suggestions to improve performance.

Skills

PPC

Digital marketing

Analytical skills

Strategic thinking

Campaign management

Tools

Google Ads

Bing Ads

SEMrush

Google Search Console

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Forbes Advisor is looking for a skilled PPC Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.

This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Responsibilities:

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts,this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
• Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
• Manage the creation of large keyword lists

Implement creative copy suggestions

• Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
• Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
• Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

Professional Competencies:

• Passion for Search and digital marketing.
• A detailed knowledge of PPC best approaches, principles and standards.
• A good understanding of how PPC fits in to the wider area of digital marketing
• Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Professional Skills & Qualifications:

• Proven 2+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.

Google/Bing ads certification, a plus

Strong analytical skills

Ability to think creatively

Excellent attention to detail

Strong relationship building skills

• Ability to think strategically and develop innovative paid search strategies Ability to present information effectively to a range of audiences
• Proficiency in managing moderate to large scale paid search accounts.
• Skills in campaign performance analysis and digital traffic metrics
• Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.