ROI-Driven PPC Specialist

Visa Hunt; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Forbes Advisor is seeking a skilled PPC Specialist to join the Performance Marketing team. You will set up, manage, and optimize paid search campaigns, while supporting the SEM team with analyses and reporting. You will collaborate closely with Sales, Data, and Product teams to drive online presence and conversions.

The role reports into the SEM Manager and requires a hands-on approach to keep up with PPC industry trends and best practices. A strong background in Google and Bing ads is expected.

Qualifications

• 2+ years of experience in performance marketing focusing on paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Google/Bing Ads certification is a plus.
• Strong analytical skills and attention to detail.
• Ability to think creatively and to communicate insights effectively.

Responsibilities

• Set up, manage and optimize paid search campaigns to achieve ROI targets.
• Support SEM team with analyses and reporting and collaborate with Sales, Data and Product teams.
• Maintain bidding strategies, budgets, and targeting settings across campaigns.
• Develop large keyword lists and implement creative copy suggestions to improve performance.

Skills

PPC

Digital marketing

Analytical skills

Strategic thinking

Campaign management

Tools

Google Ads

Bing Ads

SEMrush

Google Search Console

Job description

Forbes Advisor is seeking a skilled PPC Specialist to join the Performance Marketing team. You will set up, manage, and optimize paid search campaigns, while supporting the SEM team with analyses and reporting. You will collaborate closely with Sales, Data, and Product teams to drive online presence and conversions.

The role reports into the SEM Manager and requires a hands-on approach to keep up with PPC industry trends and best practices. A strong background in Google and Bing ads is expected.