PPC Performance Architect

Pulse Capital; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

Pulse Capital seeks a Paid Search Optimization Specialist to manage and improve paid-search campaigns, driving high-quality traffic, leads, and sales. You will analyse keyword targeting, bidding, and landing-page performance to maximise ROAS and profitability.

The role collaborates with Marketing, Content, Web, Design, Sales, and Analytics teams to refine messaging, user journeys, and conversion tracking. Strong data skills and PPC platform experience are essential for success.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Business, Analytics, Communications, or related field.
• Experience in paid search, PPC, or campaign optimisation.
• Strong understanding of PPC structures, targeting, bid strategies, and quality score.
• Experience managing Google Ads, Microsoft Advertising, Search Ads 360, or similar platforms.
• Ability to conduct keyword research, competitor analysis, and negative-keyword management.
• Experience writing and testing search-ad copy, headlines, extensions, assets, and CTAs.
• Strong analytical skills incl. CTR, CPC, CPA, conversion rate, ROAS, and revenue.
• Experience managing PPC budgets and budget pacing.
• Familiarity with conversion tracking, GA, CRM tagging, and landing-page optimisation.
• Ability to run A/B tests and experiments to improve performance.
• Strong Excel/Sheets skills for reporting and trend analysis.
• Ability to identify underperforming elements and implement optimisations.
• Excellent communication skills for presenting insights to stakeholders.
• Certifications in Google Ads or Analytics are advantageous.

Responsibilities

• Plan and optimise paid-search campaigns to drive qualified traffic and conversions.
• Research keywords, manage bids, and optimise match types and negative keywords.
• Develop and test ad copy, headlines, extensions, and CTAs.
• Analyse performance data and report findings to stakeholders.
• Collaborate with Marketing, Content, Web, Design, Sales, and Analytics teams to improve landing pages and user journeys.
• Monitor daily performance and identify optimisation opportunities across targeting, devices, locations, and schedules.
• Recommend budget allocations and pacing to maximise ROAS and efficiency.

Skills

Keyword targeting

Bidding strategies

Performance analysis

Campaign optimisation

Ad copy writing

Budget management

A/B testing

Reporting

Cross-functional communication

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Google Analytics

Google Tag Manager

Job description

Pulse Capital seeks a Paid Search Optimization Specialist to manage and improve paid-search campaigns, driving high-quality traffic, leads, and sales. You will analyse keyword targeting, bidding, and landing-page performance to maximise ROAS and profitability.

The role collaborates with Marketing, Content, Web, Design, Sales, and Analytics teams to refine messaging, user journeys, and conversion tracking. Strong data skills and PPC platform experience are essential for success.