Data-Driven PPC & SEO Strategist for B2B SaaS

SANDHILLS PUBLISHING; Lincoln (NE); On-site; USD 55,000 - 75,000; Full time

Job summary

A leading company in the sales and marketing sector seeks a Search Marketing Specialist to enhance their brand visibility through effective pay-per-click and organic search strategies. This role requires a strong organizational talent, creativity, and the ability to analyze marketing data for informed decision-making. The ideal candidate will possess a degree in business or marketing, experience with PPC campaigns, and excellent communication skills, contributing to collaborative efforts across teams.

Qualifications

• Experience managing PPC campaigns for B2B and SaaS products is highly desirable.
• Knowledge of Auction and Heavy Equipment industries and their customers is a plus.
• Valid driver’s license and ability to travel by air and ground.

Responsibilities

• Responsible for advancing Sandhills Global brands through pay-per-click and organic search marketing.
• Create ads and audiences aligned with business objectives and track campaign performance.
• Work collaboratively with sales, marketing, and stakeholders.

Skills

Organization

Creativity

Analytical Skills

Communication

Education

Bachelor's or Master's Degree in Business Administration, Marketing, or related fields

Tools

Google Analytics

Google / Bing Ads

Google Search Console

SEMrush

Ahrefs

Job description

A leading company in the sales and marketing sector seeks a Search Marketing Specialist to enhance their brand visibility through effective pay-per-click and organic search strategies. This role requires a strong organizational talent, creativity, and the ability to analyze marketing data for informed decision-making. The ideal candidate will possess a degree in business or marketing, experience with PPC campaigns, and excellent communication skills, contributing to collaborative efforts across teams.