Paid Search Optimization Specialist / Search Ads Analyst / PPC Performance Specialist

Pulse Capital; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

Pulse Capital seeks a Paid Search Optimization Specialist to manage and improve paid-search campaigns, driving high-quality traffic, leads, and sales. You will analyse keyword targeting, bidding, and landing-page performance to maximise ROAS and profitability.

The role collaborates with Marketing, Content, Web, Design, Sales, and Analytics teams to refine messaging, user journeys, and conversion tracking. Strong data skills and PPC platform experience are essential for success.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Business, Analytics, Communications, or related field.
• Experience in paid search, PPC, or campaign optimisation.
• Strong understanding of PPC structures, targeting, bid strategies, and quality score.
• Experience managing Google Ads, Microsoft Advertising, Search Ads 360, or similar platforms.
• Ability to conduct keyword research, competitor analysis, and negative-keyword management.
• Experience writing and testing search-ad copy, headlines, extensions, assets, and CTAs.
• Strong analytical skills incl. CTR, CPC, CPA, conversion rate, ROAS, and revenue.
• Experience managing PPC budgets and budget pacing.
• Familiarity with conversion tracking, GA, CRM tagging, and landing-page optimisation.
• Ability to run A/B tests and experiments to improve performance.
• Strong Excel/Sheets skills for reporting and trend analysis.
• Ability to identify underperforming elements and implement optimisations.
• Excellent communication skills for presenting insights to stakeholders.
• Certifications in Google Ads or Analytics are advantageous.

Responsibilities

• Plan and optimise paid-search campaigns to drive qualified traffic and conversions.
• Research keywords, manage bids, and optimise match types and negative keywords.
• Develop and test ad copy, headlines, extensions, and CTAs.
• Analyse performance data and report findings to stakeholders.
• Collaborate with Marketing, Content, Web, Design, Sales, and Analytics teams to improve landing pages and user journeys.
• Monitor daily performance and identify optimisation opportunities across targeting, devices, locations, and schedules.
• Recommend budget allocations and pacing to maximise ROAS and efficiency.

Skills

Keyword targeting

Bidding strategies

Performance analysis

Campaign optimisation

Ad copy writing

Budget management

A/B testing

Reporting

Cross-functional communication

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Google Analytics

Google Tag Manager

Job description

The Paid Search Optimization Specialist / Search Ads Analyst / PPC Performance Specialist manages and improves paid-search campaigns to generate qualified traffic, leads, sales, and profitable customer acquisition. This role uses keyword, audience, bidding, budget, and conversion data to maximise search-ad performance and return on advertising spend.

The position builds and optimises campaigns across search advertising platforms, including keyword research, ad-copy development, match-type management, negative-keyword reviews, bid adjustments, budget pacing, and conversion tracking. It works closely with Marketing, Content, Web, Design, Sales, and Analytics teams to improve landing pages, campaign messaging, user journeys, and commercial outcomes.

The role monitors daily campaign performance and identifies optimisation opportunities across targeting, bids, search terms, ads, audiences, devices, locations, and schedules. It prepares clear performance reports and recommendations, ensuring media investment is efficient, measurable, and aligned with business goals.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Business, Analytics, Communications, or a related field.
• Experience in paid search, PPC, search-engine marketing, performance marketing, digital advertising, or campaign optimisation.
• Strong understanding of PPC campaign structures, keyword targeting, match types, search terms, bidding strategies, and quality score.
• Experience managing Google Ads, Microsoft Advertising, Search Ads 360, or similar search-advertising platforms.
• Ability to conduct keyword research, competitor analysis, search-term reviews, and negative-keyword management.
• Experience writing and testing search-ad copy, headlines, extensions, assets, and calls to action.
• Strong analytical skills, including the ability to interpret CTR, CPC, CPA, conversion rate, ROAS, impression share, quality score, and revenue metrics.
• Experience managing PPC budgets, tracking spend pacing, and recommending budget-allocation changes.
• Familiarity with conversion tracking, Google Tag Manager, Google Analytics, attribution, and landing-page optimisation.
• Ability to use A/B testing and campaign experiments to improve performance and support evidence-based decisions.
• Strong Excel or Google Sheets skills for reporting, trend analysis, and campaign-performance tracking.
• Ability to identify underperforming keywords, ads, audiences, and landing pages, then implement practical optimisation actions.
• Excellent communication skills for presenting performance insights and recommendations to stakeholders.
• Certifications in Google Ads Search, Microsoft Advertising, Google Analytics, or related advertising platforms are an advantage.