PPC Manager (Mid-level)

B9; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Performance bonus

Job summary

B9 is hiring a mid-level PPC Manager to scale paid search and paid social for our cash advance app. You will own day-to-day performance across Google Ads, Meta, TikTok and programmatic channels, optimizing bids, structure, budgets and pacing.

We expect 3–5 years of hands-on PPC for a mobile app in the U.S. market, with fintech paid acquisition experience and strong knowledge of GA4, AppsFlyer, and SP/Programmatic platforms. This is a remote role aligned to Eastern Time hours.

Qualifications

• 3-5 years hands-on PPC for a mobile app in the U.S. market.
• Fintech/consumer lending paid acquisition experience.
• Experience with Google Ads, Meta, TikTok & programmatic.
• Knowledge of financial-services ad policies and compliance.
• Willingness to work Eastern Time hours.
• State-by-state geo targeting experience.
• Basic SQL skills.

Responsibilities

• Run paid search and paid social day to day; build, launch and optimize campaigns on Google, Meta and TikTok.
• Own structure, bidding, budgets and pacing for campaigns.
• Optimize for deep funnel events, not just installs.
• Develop and test creative hooks; feed learnings to platforms.
• Maintain compliant ads with Legal and creative teams.
• Own measurement in AppsFlyer, GA4 and SKAN; report spend, CPI, CAC and funnel payback.
• Manage budgets; shift spend across channels and geos based on unit economics.
• Monitor competitors and policy changes affecting ads.

Skills

PPC management

Google Ads

Meta Ads

TikTok Ads

GA4

AppsFlyer

SQL basics

Programmatic

Tools

AppsFlyer

GA4

Google Ads

Meta Ads Manager

TikTok Ads Manager

ASA

Job description

B9 is hiring a mid-level PPC Manager to scale paid search and paid social for our cash advance app, ideally someone who has already done it at another cash advance, lending or fintech company.

About B9:

B9 is a mobile banking app built around your paycheck: members set up direct deposit and can access cash advances of up to $1,000 per pay period (subject to approval). We also offer a B9 Visa Debit Card with up to 5% cashback and tools to build credit. Launched in 2021, headquartered in Miami, Fl. 1.5M+ users across the U.S.

The role:

You own the day-to-day performance of B9's PPC channels, from build and bidding to creative tests and reporting

Detail

• Title: PPC Manager
• Level: Mid-level, 3-5 years hands-on
• Type: Full-time
• Location: Remote (USA), working Eastern Time hours
• Channels: Google Ads (Search, App campaigns, PMax), Meta, TikTok; and programmatic
• Stack: AppsFlyer, GA4, Google Ads, Meta Ads Manager, TikTok Ads Manager, ASA

What you'll do

• Run paid search and paid social day to day. Build, launch and optimize campaigns on Google, Meta and TikTok. Own structure, bidding, budgets and pacing.
• Optimize for the full funnel, not installs. Bid toward deep events (account open, direct deposit set up, first advance, paid subscription) and feed quality signals back to the platforms.
• Win on search. Own keyword strategy for high-intent, high-CPC terms like "cash advance app", "paycheck advance" and competitor names. Manage negatives, match types and brand defense.
• Run a creative testing engine. Brief and test new hooks, formats and UGC with design every week. Kill losers fast, scale winners.
• Keep ads compliant. Work with Legal and creative team, so every ad and landing page follows platform financial-services policies and our rules.
• Own measurement. Keep AppsFlyer, GA4 and SKAN set up right. Report weekly on spend, CPI, CAC, conversion by funnel step and payback.
• Manage budget. Shift spend across channels and geos based on unit economics, including state availability.
• Watch the market. Track competitors' ads and offers, plus policy and algorithm changes.

What you bring

• 3-5 years hands-on managing PPC for a mobile app in the U.S. market
• Paid acquisition experience in fintech, consumer lending, payday, or brokerage/trading apps
• Hands-on expertise in Google Ads (Search and App campaigns), Meta, TikTok & programmatic
• Proven record of scaling spend while holding or lowering CAC; ready to share numbers in the interview
• Experience optimizing to down-funnel events, not just installs
• Solid with AppsFlyer (or Adjust/Branch), GA4 and SKAN; comfortable in spreadsheets and dashboards
• Know the financial-services ad policies on Google, Apple and Meta, and how to get ads approved
• Able to work Eastern Time hours
• You've run PPC channel at another cash advance, earned wage access (EWA), payday, lending company or neobank app
• Experience with state-by-state geo targeting and regulated products
• Basic SQL skills

What we offer

• Competitive salary plus a performance-based bonus