PPC Manager

Upgrow; San Francisco (CA); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Performance-based annual bonus

Health, vision & dental insurance

3 weeks paid vacation

Build a business from the ground up

Job summary

A digital marketing agency in San Francisco seeks a PPC Specialist to manage and optimize campaigns across various channels including Google and Facebook Ads. The ideal candidate has 2-3 years of experience in PPC, is data-driven, and holds a Bachelor's degree. The role offers a competitive salary, performance-based bonuses, and generous vacation time. Remote work options are available for the right candidate.

Qualifications

• 2-3 years of PPC experience, specifically with Google Ads, Facebook Ads, or LinkedIn Ads.
• Strong ability to analyze data for optimization decisions.
• Google Ads Certified.

Responsibilities

• Own the optimization and management of PPC channels.
• Develop and run experimentations to improve account performance.
• Manage client relationships and report on performance.

Skills

PPC experience

Data analysis

Communication skills

Excel proficiency

Conversion tracking

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Job description

If you're looking for the excitement and creativity of an early-stage company with the stability and structure of an experienced agency then you're going to love this opportunity!

This role is critical for our continued meteoric rise! You will be working with a fun and smart team to help manage PPC (SEM, Display, Paid Social) work for our clients.

ABOUT UPGROW

We are a boutique digital marketing agency supporting a variety of clients from startups to Fortune 500 companies with SEO, PPC, social media marketing, web design, and web analytics. This is an exciting opportunity to join a small and rapidly expanding agency.

Our office is centrally located in the financial district of San Francisco (5 minute walk from Muni/BART). We are ideally looking for someone in San Francisco, but is open to remote work in the US for the right candidate.

CORE RESPONSIBILITIES

• Own the optimization and management across PPC channels: Google/Bing, Facebook, LinkedIn, Twitter to scale and achieve/exceed KPI targets for clients.
• Develop and run experimentations to improve account performance.
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
• Manage client relationships in developing, communicating and executing on strategy and tactics, as well as reporting on performance.
• Create/manage Google Data Studio dashboards.
• Reporting on account performance and insights.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor's degree or equivalent experience.
• 2-3 years of PPC experience, specifically Google Ads, Facebook Ads or LinkedIn Ads.
• Google Ads Certified.
• Experience managing monthly budgets over $20,000/mo.
• Strong ability to analyze data to make optimization decisions.
• Strong proficiency with Excel (pivot tables, vlookups).
• Strong knowledge of UTM parameters and integration with Google Analytics.
• Ability to implement conversion tracking pixels through Google Tag Manager.
• Ability to work at an early-stage company with close team interaction.
• Strong communication and teamwork skills.
• Demonstrable high-reliability meeting deadlines.
• Highly organized, motivated and a self-starter (you know what to do without guidance or instruction).

PREFERRED QUALIFICATIONS

• Google Analytics Certified.
• Experience with landing page optimization - Unbounce/Instapage or equivalent.
• Experience with marketing automation systems - Hubspot, Marketo or equivalent.
• Experience with managing multiple PPC channels.
• Experience at an agency or startup, or as a consultant.
• Experience in a marketing role at a B2B software company.

BENEFITS

• Competitive salary (based on experience)
• Performance-based annual bonus and incentives
• Health, vision & dental insurance
• 3 weeks paid vacation, plus holidays
• Build a business from the ground up!