Paid Traffic Marketing Manager

B9 Inc; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

B9 Inc. is a fast-growing fintech company seeking a Paid Traffic Marketing Manager to own paid acquisition across Google, TikTok, Meta, ASA, and programmatic channels in the U.S. You will drive cost-efficient growth and own strategy and execution.

Responsibilities include campaign optimization, A/B testing, data-driven Decisions with AppsFlyer and GA4, and budget management to maximize ROI in a competitive fintech landscape. Remote-friendly, ET-aligned role with potential relocation options.

Qualifications

• 5+ years of hands-on paid traffic management experience in fintech or high-competition sectors.
• Proven track record of scaling paid campaigns profitably in the U.S. market.
• Expertise in Google Ads, TikTok Ads, Meta Ads, and ASA.
• Strong analytical mindset with AppsFlyer and GA4 experience.
• Systematic thinker who can structure workflows and manage multiple campaigns.
• Growth-driven mindset and ability to work in a fast-paced environment.
• Willingness to relocate to the U.S. or Mexico after KPI period.

Responsibilities

• Develop, manage, and scale campaigns across Google, TikTok, Meta, ASA and programmatic channels.
• Test creatives, targeting, and bidding to improve conversions and lower CPAs.
• Use analytics tools to track performance and inform decisions.
• Run structured A/B tests to improve conversion rates.
• Allocate budgets to maximize ROI.
• Monitor market trends and competitor strategies across paid channels.

Skills

Paid traffic management

Google Ads

TikTok Ads

Meta Ads

ASA

Programmatic

GA4

AppsFlyer

Data analysis

Campaign scaling

Tools

GA4

AppsFlyer

Programmatic platforms

Job description

Paid Traffic Marketing Manager (Google, TikTok, Meta, ASA)

B9 is a fast-growing fintech company transforming financial access in the U.S. We provide early paycheck access, virtual and physical Visa® cards, and seamless digital banking solutions. As we continue to scale, we are looking for a Paid Traffic Marketing Manager to take full ownership of our paid acquisition strategy and drive cost-efficient growth across multiple channels.

About the role

We are seeking a highly analytical, results-driven, and strategic thinker to lead our paid advertising efforts across Google Ads, TikTok, Meta, ASA, programmatic platforms, etc. This role requires deep expertise in performance marketing, campaign optimization, and scaling customer acquisition in a highly competitive U.S. fintech market.

Key responsibilities

• Strategy & Execution – Develop, manage, and scale performance marketing campaigns across Google, TikTok, Meta, ASA, programmatic etc.
• Campaign Optimization – Continuously test ad creatives, targeting strategies, and bidding techniques to maximize conversions and lower CPAs.
• Data-Driven Growth – Use AppsFlyer, GA4, and other analytics tools to track campaign performance, generate insights, and make data-backed decisions.
• A/B Testing & Experimentation – Run structured A/B tests to improve conversion rates and advertising efficiency.
• Budget Management – Allocate and optimize advertising budgets to maximize ROI.
• Market Research & Competitive Analysis – Stay ahead of fintech marketing trends, competitor strategies, and algorithm updates across all paid channels.

What we are looking for

• 5+ years of hands-on experience in paid traffic management for APPs, preferably in fintech, e-commerce, or other high-competition industries.
• Proven track record of scaling paid campaigns profitably in the U.S. market.
• Expertise in Google Ads, TikTok Ads, Meta Ads, ASA.
• Strong analytical mindset with AppsFlyer, GA4, and other analytics tools experience.
• Systematic thinker – able to structure workflows, analyze data, and manage multiple campaigns efficiently.
• Growth-driven mindset – ready to take on challenges in a fast-paced, highly competitive industry.
• 100% focus on the role, with the ability to work in the Eastern Time Zone (ET).
• Drive real impact at a high-growth U.S. fintech company.
• Option for relocation to Mexico or the U.S. upon successful completion of 6-month KPIs.
• Work in a fast-paced, innovative environment with top-tier marketing talent.
• Competitive salary + performance-based bonuses.
• Remote-friendly role with flexible working conditions.