User Acquisition Manager (PPC)

capital.com; United States; Remote; USD 90,000 - 160,000; Full time

Job summary

Capital.com is seeking a UA Manager (PPC) to own paid acquisition performance across Asia and Australia. You will manage live campaigns in Google Ads and, where possible, extend to paid social to support the regional media mix.

This hands-on role requires 3+ years in PPC, direct Google Ads experience, and the ability to adapt to regulatory constraints and currency variations. You will partner with regional marketing and compliance and report weekly on spend, ROAS, and CPA.

Qualifications

• 3+ years of hands-on PPC management in fintech, trading, or regulated financial services.
• Direct experience with Google Ads (Search, PMax, UAC) is required.
• Paid social experience is a bonus but not required.
• Knowledge of mobile attribution constraints (iOS ATT/SKAD).
• Comfort managing multiple markets and currencies (APAC/ANZ).

Responsibilities

• Own and optimise Google Ads campaigns across Asia and Australia, focusing on ROAS and CPA targets.
• Extend into paid social to support the regional media mix when capacity allows.
• Manage budget pacing and reallocation across markets and channels.
• Run structured A/B tests and report results with before/after evidence.
• Monitor ATT/SKAD limitations and regional licensing constraints when planning campaigns.
• Localise strategy to market nuance, language, competition, and payment behaviours.
• Collaborate with regional marketing and compliance for sign-off and timing.
• Liaise with Google and platform teams on features, budgets, and escalations.
• Produce weekly spend, revenue, ROAS, and CPA reports for regions.

Skills

PPC management

Analytics

Campaign optimization

Regulatory compliance understanding

APAC/ANZ market knowledge

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Job description

Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.

This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.

What you'll do:

• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.


• Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.


• Manage budget pacing and reallocation across markets and channels within your regions.


• Deliver against regional KPI targets: ROAS and CPA per first-time deposit.


• Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.


• Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.


• Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.


• Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.


• Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.


• Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.

What we're looking for:

• 3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience is a must have. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.


• Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.


• Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.


• Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).


• Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.


• Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.


• Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to l