Powersports Dealership General Manager: Growth & Ops Leader

Cycles Worldwide, LLC; Texas; Hybrid; USD 85,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off and holidays

Performance-based incentives

Job summary

Broadway Powersports seeks a driven General Manager to oversee all dealership operations, including Sales, Service, Parts, and F&I, and to lead a high-performing team toward exceptional customer experiences.

The role requires five+ years of retail leadership in powersports or automotive settings, strong budgeting, forecasting, and inventory control, plus proficiency with DMS and CRM tools. You will drive profitability, engage with manufacturers, and represent the brand in the market.

Qualifications

• Minimum five years of management experience in powersports, automotive, or RV dealership environments.
• Proven leadership in retail sales and service operations.
• Strong financial management skills including budgeting, forecasting, and inventory control.
• Excellent communication, negotiation, and interpersonal abilities.
• Passion for the powersports industry with solid product knowledge or quick learning.
• Proficiency with dealership management systems (DMS), CRM platforms, and Google Drive.

Responsibilities

• Direct and coordinate daily operations across all dealership departments.
• Ensure compliance with manufacturer standards, policies, and legal requirements.
• Develop and refine processes to improve efficiency, accountability, and performance.
• Oversee inventory management and maintain healthy turn rates.
• Recruit, develop, and manage department leaders and staff.
• Foster accountability, teamwork, and continuous improvement.
• Conduct performance evaluations, coaching, and leadership meetings.
• Set sales objectives and monitor performance metrics across departments.
• Enhance customer satisfaction, loyalty, and retention.
• Maintain relationships with manufacturers and vendors to maximize support and incentives.
• Engage with key customers to strengthen brand presence.
• Develop and manage budgets, forecasts, and financial plans.
• Drive profitability across revenue streams including unit sales, service, parts, and F&I.
• Collaborate with marketing on promotions, events, and digital initiatives.
• Represent Broadway Powersports at community events and industry gatherings.

Skills

Leadership

Retail sales

Service operations

Communication skills

Negotiation

Interpersonal skills

Tools

DMS

CRM

Google Drive

Job description

Broadway Powersports seeks a driven General Manager to oversee all dealership operations, including Sales, Service, Parts, and F&I, and to lead a high-performing team toward exceptional customer experiences.

The role requires five+ years of retail leadership in powersports or automotive settings, strong budgeting, forecasting, and inventory control, plus proficiency with DMS and CRM tools. You will drive profitability, engage with manufacturers, and represent the brand in the market.