General Manager

Cycles Worldwide, LLC; Texas; Hybrid; USD 85,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off and holidays

Performance-based incentives

Job summary

Broadway Powersports seeks a driven General Manager to oversee all dealership operations, including Sales, Service, Parts, and F&I, and to lead a high-performing team toward exceptional customer experiences.

The role requires five+ years of retail leadership in powersports or automotive settings, strong budgeting, forecasting, and inventory control, plus proficiency with DMS and CRM tools. You will drive profitability, engage with manufacturers, and represent the brand in the market.

Qualifications

• Minimum five years of management experience in powersports, automotive, or RV dealership environments.
• Proven leadership in retail sales and service operations.
• Strong financial management skills including budgeting, forecasting, and inventory control.
• Excellent communication, negotiation, and interpersonal abilities.
• Passion for the powersports industry with solid product knowledge or quick learning.
• Proficiency with dealership management systems (DMS), CRM platforms, and Google Drive.

Responsibilities

• Direct and coordinate daily operations across all dealership departments.
• Ensure compliance with manufacturer standards, policies, and legal requirements.
• Develop and refine processes to improve efficiency, accountability, and performance.
• Oversee inventory management and maintain healthy turn rates.
• Recruit, develop, and manage department leaders and staff.
• Foster accountability, teamwork, and continuous improvement.
• Conduct performance evaluations, coaching, and leadership meetings.
• Set sales objectives and monitor performance metrics across departments.
• Enhance customer satisfaction, loyalty, and retention.
• Maintain relationships with manufacturers and vendors to maximize support and incentives.
• Engage with key customers to strengthen brand presence.
• Develop and manage budgets, forecasts, and financial plans.
• Drive profitability across revenue streams including unit sales, service, parts, and F&I.
• Collaborate with marketing on promotions, events, and digital initiatives.
• Represent Broadway Powersports at community events and industry gatherings.

Skills

Leadership

Retail sales

Service operations

Communication skills

Negotiation

Interpersonal skills

Tools

DMS

CRM

Google Drive

Job description

Position Overview

Broadway Powersports is seeking a driven and experienced General Manager to oversee and direct all dealership operations. This role is responsible for leading the Sales, Service, Parts, and Finance & Insurance (F&I) departments while ensuring operational excellence, financial performance, and an exceptional customer experience.

We are looking for a motivated leader with strong business acumen, industry knowledge, and a proven ability to build high-performing teams and deliver measurable results.

Core Responsibilities

Operational Leadership

• Direct and coordinate daily operations across all dealership departments.
• Ensure full compliance with manufacturer standards, company policies, and legal requirements.
• Develop and refine processes to improve efficiency, accountability, and overall performance.
• Oversee inventory management to maintain appropriate stocking levels and healthy turn rates.

Team Leadership & Development

• Recruit, develop, and manage department leaders and staff.
• Foster a culture of accountability, teamwork, and continuous improvement.
• Conduct performance evaluations, provide coaching, and lead regular leadership meetings.

Sales & Customer Satisfaction

• Establish sales objectives and monitor performance metrics across departments.
• Implement strategies that enhance customer satisfaction, loyalty, and retention.
• Maintain strong relationships with manufacturers and vendors to maximize support and incentives.
• Actively engage with key customers to strengthen the dealership’s reputation and brand presence.

Financial Oversight

• Develop and manage budgets, forecasts, and financial plans.
• Drive profitability across all revenue streams, including unit sales, service, parts, and F&I.

Marketing & Community Engagement

• Collaborate with marketing to execute promotions, events, and digital initiatives that increase traffic and brand awareness.
• Represent Broadway Powersports within the community and at regional or national industry events.

Qualifications

• Minimum of five years of management experience in a powersports, automotive, or RV dealership environment.
• Proven leadership success in retail sales and service operations.
• Strong financial management skills, including budgeting, forecasting, and inventory control.
• Excellent communication, negotiation, and interpersonal abilities.
• Passion for the powersports industry with solid product knowledge or the ability to quickly learn.
• Proficiency in dealership management systems (DMS), CRM platforms, and Google Drive.

Compensation & Benefits

• Competitive base salary plus performance-based incentives
• Health, dental, and vision insurance
• Paid time off and paid holidays