Power BI Marketing Analytics Specialist

West Shore Home; Harrisburg (Dauphin County); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Comprehensive Health Insurance options

401(k) Retirement Plan with company-m

HSA plan with company match

Paid holidays and PTO

Employee Referral Program

Employee Discount Program

Job summary

West Shore Home is seeking a Media Marketing Analyst to collaborate with the Media & Direct Mail teams to develop and maintain reporting using Power BI and Excel. This role focuses on building dashboards, reports, and data apps to provide a single source of truth for marketing decisions.

You will partner with stakeholders across marketing and analytics, ensuring data integrity and actionable insights while contributing to ongoing optimization of campaigns and measurement frameworks.

Qualifications

• College degree in data analytics, engineering, or similar field.
• Prior experience creating visualizations at scale and/or managing data visualization platforms.
• Strong analytical, interpersonal, project management, and organizational skills.

Responsibilities

• Build analytical reporting in Power BI reports, dashboards, and apps.
• Oversee, audit, and improve key reports and their databases.
• Collaborate with Analyst teams to ensure consistency and quality in reporting.
• Work with Marketing stakeholders to identify areas for impactful reporting.
• Exercise independent judgment on data visualization, integrity, and manipulation.

Skills

Power BI

Excel

Data analytics

Stakeholder management

Education

Bachelor's degree in data analytics or related field

Engineering degree as alternative

Equivalent work experience

Tools

SQL basics

Excel

Job description

West Shore Home is seeking a Media Marketing Analyst to collaborate with the Media & Direct Mail teams to develop and maintain reporting using Power BI and Excel. This role focuses on building dashboards, reports, and data apps to provide a single source of truth for marketing decisions.

You will partner with stakeholders across marketing and analytics, ensuring data integrity and actionable insights while contributing to ongoing optimization of campaigns and measurement frameworks.