Marketing Analytics Specialist

West Shore Home; Harrisburg (Dauphin County); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Comprehensive Health Insurance options

401(k) Retirement Plan with company-m

HSA plan with company match

Paid holidays and PTO

Employee Referral Program

Employee Discount Program

Job summary

West Shore Home is seeking a Media Marketing Analyst to collaborate with the Media & Direct Mail teams to develop and maintain reporting using Power BI and Excel. This role focuses on building dashboards, reports, and data apps to provide a single source of truth for marketing decisions.

You will partner with stakeholders across marketing and analytics, ensuring data integrity and actionable insights while contributing to ongoing optimization of campaigns and measurement frameworks.

Qualifications

• College degree in data analytics, engineering, or similar field.
• Prior experience creating visualizations at scale and/or managing data visualization platforms.
• Strong analytical, interpersonal, project management, and organizational skills.

Responsibilities

• Build analytical reporting in Power BI reports, dashboards, and apps.
• Oversee, audit, and improve key reports and their databases.
• Collaborate with Analyst teams to ensure consistency and quality in reporting.
• Work with Marketing stakeholders to identify areas for impactful reporting.
• Exercise independent judgment on data visualization, integrity, and manipulation.

Skills

Power BI

Excel

Data analytics

Stakeholder management

Education

Bachelor's degree in data analytics or related field

Engineering degree as alternative

Equivalent work experience

Tools

SQL basics

Excel

Job description

Position: Media Marketing Analyst Location: 4600 Westport Drive, Mechanicsburg, PA 17055

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We AreWest Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Position: Media Marketing Analyst

Location: 4600 Westport Drive, Mechanicsburg, PA 17055

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Job Summary

The Media Marketing Analyst will work with key stakeholders in Media & Direct Mail to create and maintain key reporting for West Shore Home’s Marketing Department. The goal being to provide a consolidated, accurate source of data and reporting that the company can rely on as it continues to grow and evolve. This position will mainly work in Power BI to create reports, dashboards, and apps, but may also be required to gather and analyze data in excel for specific reporting.

Key Role Accountabilities

• Build key analytical reporting in the form of Power BI reports, dashboard, and apps.
• Oversee, audit, and improve as needed several key reports and their associated databases.
• Collaborate with Analyst teams in other departments to ensure consistency and quality in reporting.
• Work with Marketing stakeholders to identify areas of opportunity for impactful reporting.
• Exercise independent judgment on matters pertaining to visualization, data integrity, and data manipulation.

Minimum Requirements

• College degree in data analytics, engineering, or similar field OR equivalent work experience.
• Prior Experience creating visualizations at scale, and/or managing and implementing data visualization platforms.
• Strong analytical, interpersonal, project management, and organizational skills.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program

Culture And Community

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits. West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/ It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.