Marketing Analytics Specialist

West Shore Home; Mechanicsburg (Cumberland County); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

HSA with company match

Paid holidays and PTO

Employee Referral Program

Employee Discount Program

Job summary

West Shore Home is seeking a Media Marketing Analyst to develop and maintain data reporting for the Marketing Department. The role focuses on Power BI reports, dashboards, and apps, with supplemental data analysis in Excel as needed.

The candidate will collaborate with Marketing stakeholders and analytics teams to ensure data quality and actionable insights that support growth and decision making in a fast-paced environment.

Qualifications

• Strong analytics to build and maintain reports and dashboards.
• Ability to gather and analyze data for reporting.
• Experience with visualization platforms at scale.

Responsibilities

• Build analytical reporting in Power BI reports, dashboards, and apps.
• Audit and improve key reports and their databases.
• Collaborate with analyst teams to ensure reporting quality.
• Work with Marketing to identify opportunities for impactful reporting.
• Ensure data integrity and appropriate visualization.

Skills

Power BI

Data analysis

Excel

Project management

Interpersonal skills

Tools

Power BI

Excel

Job description

Position: Media Marketing Analyst

Location: 4600 Westport Drive, Mechanicsburg, PA 17055

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are:

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Job Summary:

The Marketing Research Specialist will work with key stakeholders in Media & Direct Mail to create and maintain key reporting for West Shore Home’s Marketing Department. The goal being to provide a consolidated, accurate source of data and reporting that the company can rely on as it continues to grow and evolve. This position will mainly work in Power BI to create reports, dashboards, and apps, but may also be required to gather and analyze data in excel for specific reporting.

Key Role Accountabilities:

• Build key analytical reporting in the form of Power BI reports, dashboard, and apps.
• Oversee, audit, and improve as needed several key reports and their associated databases.
• Collaborate with Analyst teams in other departments to ensure consistency and quality in reporting.
• Work with Marketing stakeholders to identify areas of opportunity for impactful reporting.
• Exercise independent judgment on matters pertaining to visualization, data integrity, and data manipulation.
• Prior Experience creating visualizations at scale, and/or managing and implementing data visualization platforms.
• Strong analytical, interpersonal, project management, and organizational skills.
• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program

Culture and Community:

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.

West Shore Home strives to Bring Happiness to Every Home and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.