Data-Driven Marketing Analyst

Midco; Sioux Falls (SD); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Free internet

401(k) match

Disability insurance

HSA contributions

Wellbeing programs

Job summary

Midco is seeking a Marketing Analyst to deliver accurate marketing reporting and analysis, leveraging data sets, dashboards, and reporting tools to inform day-to-day decisions. This hybrid role requires collaboration with Marketing, Sales, and other teams to provide reliable data and support analytics requests.

The role focuses on building Power BI dashboards, driving data-driven decisions, and communicating insights to both technical and non-technical audiences.

Qualifications

• Bachelor’s degree in marketing, business analytics or data science or closely related or equivalent combination of education, training or experience required.
• Minimum of 3 years analytics or related relevant experience.
• SQL and Excel proficient
• Experience in creating and maintaining dashboards in Power BI or similar data visualization tools.

Responsibilities

• Develop and maintain marketing campaign performance reporting (e.g. direct mail, digital, web, leads), ensuring accurate, timely visibility into marketing results.
• Execute recurring and ad hoc analysis to support marketing initiatives, enabling teams to monitor performance and make informed data-driven decisions.
• Build, maintain, and optimize dashboards in Power BI to provide stakeholders with consistent, reliable access to key performance metrics.
• Act as a reliable analytics resource for internal stakeholders, supporting day-to-day data needs and helping teams leverage available tools and reporting.

Skills

SQL

Excel

Power BI

Data visualization

Education

Bachelor's degree in marketing, business analytics or data science

Tools

Power BI

ServiceNow

Job description

Midco is seeking a Marketing Analyst to deliver accurate marketing reporting and analysis, leveraging data sets, dashboards, and reporting tools to inform day-to-day decisions. This hybrid role requires collaboration with Marketing, Sales, and other teams to provide reliable data and support analytics requests.

The role focuses on building Power BI dashboards, driving data-driven decisions, and communicating insights to both technical and non-technical audiences.