PMAX Campaign Strategist - Paid Search & Optimization

Kforce Inc; Palo Alto (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

FSA

401(k)

Life insurance

Disability insurance

Paid time off

Job summary

Kforce is seeking a Campaign Marketing Manager in Palo Alto to lead PMAX and Shopping campaigns for our national client portfolio. You will manage end-to-end strategy, optimize performance, and work with 3rd-party bidding platforms to maximize business results.

The role requires hands-on PMAX/Shopping experience, strong analytical abilities, and collaboration with search engine teams to stay ahead of industry best practices and beta features.

Qualifications

• Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field
• 5+ years PMAX and Shopping campaign management experience (Google and Bing)
• Experience with 3rd-party campaign/bid platforms (SA360, Marin Software or Skai)
• Proficiency in Excel, pivot tables and PowerPoint
• Strong analytical, communication, and test-and-learn mindset

Responsibilities

• Lead end-to-end PMAX campaign strategy, planning, and execution.
• Manage media campaigns across US product portfolio.
• Define auto-bidding strategies for search engines.
• Launch PMAX campaigns with audience strategies.
• Ensure ads and extensions align with marketing calendar.
• Forecast programs and advise on Paid Search investments.
• Monitor performance and pacing vs business plans.
• Create a testing roadmap with new media partners and formats.
• Communicate learnings across Paid Search and teams.

Skills

PMAX campaigns

Shopping campaigns

Analytical skills

Communication skills

Creativity

Problem solving

Team collaboration

Education

Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field

Tools

SA360

Marin Software

Skai

Excel

Pivot tables

PowerPoint

Google Ads

Microsoft Ads

Job description

Kforce is seeking a Campaign Marketing Manager in Palo Alto to lead PMAX and Shopping campaigns for our national client portfolio. You will manage end-to-end strategy, optimize performance, and work with 3rd-party bidding platforms to maximize business results.

The role requires hands-on PMAX/Shopping experience, strong analytical abilities, and collaboration with search engine teams to stay ahead of industry best practices and beta features.