Marketing Manager

Ascendion; United States; Remote; USD 83,000 - 98,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Disability insurance

Paid time off

Paid vacation

Parental leave

Holidays

Ascendion Learning Management System

Tuition Reimbursement

Job summary

Ascendion is seeking an experienced Performance Marketing Manager to own PMAX and Shopping campaigns for US clients. You will lead strategy, execution, and optimization across primary search engines and 3rd-party bidding platforms, ensuring campaigns meet business goals.

Collaborate with account teams, translate data into actionable insights, and design testing roadmaps to uncover opportunities. The role requires 5+ years in PMAX/Shopping, SA360/Marin/Skai experience, Excel and PowerPoint

Qualifications

• 5+ years of hands-on PMAX and Shopping campaign management
• Experience with SA360, Marin Software or Skai
• Proficiency in MS Excel, pivot tables and PowerPoint
• Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related field
• Ads certification is preferred

Responsibilities

• Lead end-to-end PMAX campaign strategy, planning, and execution
• Define and manage auto-bidding strategies and budgets
• Oversee daily management of campaigns across US client portfolio
• Coordinate with search engine account teams and partners
• Test and optimize to exceed business performance goals
• Provide actionable insights and forecasts for the Paid Search team
• Stay current with Shopping/SEM best practices and platforms

Skills

PMAX Campaigns

Data-driven decision-making

Campaign analytics

Education

Bachelor’s degree in Business Administration, Marketing or related field

Tools

SA360

Marin Software

Skai

MS Excel

PowerPoint

Pivot tables

Job description

Ascendion is an AI-native software engineering disruptor helping businesses innovate faster, smarter, and with greater impact. We partner with enterprise clients across North America, the UK, Europe, and APAC to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth.

Learn more at https://ascendion.com/.

Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAIare trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.

Ascendion | Engineering to elevate life

We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:

• Build the coolest tech for the world’s leading brands
• Solve complex problems - and learn new skills
• Experience the power of transforming digital engineering for Fortune 500 clients
• Master your craft with leading training programs and hands-on experience

Experience a community of change makers!

Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.

Role:

Performance Marketing Manager

Location:

Remote in United States (Palo Alto,CA is preferred)

Position Overview

We are looking for an experienced and data-driven PMAX Campaign Manager to oversee all PMAX Shopping feed-based search campaigns within the US client’s e-commerce Paid Search team.

The PMAX Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Bing. They will actively manage media campaigns via 3rd-party bidding platforms.

The ideal candidate brings years of hands-on experience with PMAX and Shopping campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that client stays at the forefront of industry best practices, betas, and trends.

Expected Responsibilities

• Lead end-to-end PMAX campaign strategy, planning, and execution
• adjusting based on KPIs and company priorities
• Supervise daily management of seasonal and non-seasonal media campaigns across US client portfolio of products
• Define and manage search engine auto-bidding strategies
• Launch PMAX campaigns and target audience strategies as new products come to market and customer segments are introduced
• Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers
• Generate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisions
• Monitor campaign performance and weekly pacing versus quarterly business plans
• Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies
• Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US client organization
• Stay up-to-date with Shopping and SEM best practices, bid management platforms and industry research

Education and Experience

• 5+ years of hands-on experience in PMAX and Shopping campaign management ; performance-focused campaign experience is a plus
• Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)
• Proficiency in MS Excel, pivot tables and Power Point; comfortable manipulating datasets from various platforms
• Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related field
• Ads certification is preferred

Salary Range:

The salary for this position is between $ 83,200 - $ 97,760 annually. Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits:

• [medical insurance]
• [dental insurance]
• [vision insurance]
• [401(k) retirement plan]
• [long-term disability insurance]
• [short-term disability insurance]
• [personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State]
• [12-15 days of paid vacation time]
• [6-8 weeks of paid parental leave after a year of service]
• [9 paid holidays and 2 floating holidays per calendar year]
• [Ascendion Learning Management System]
• [Tuition Reimbursement Program]