Marketing Campaign Manager

Kforce Inc; Palo Alto (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

FSA

401(k)

Life insurance

Disability insurance

Paid time off

Job summary

Kforce is seeking a Campaign Marketing Manager in Palo Alto to lead PMAX and Shopping campaigns for our national client portfolio. You will manage end-to-end strategy, optimize performance, and work with 3rd-party bidding platforms to maximize business results.

The role requires hands-on PMAX/Shopping experience, strong analytical abilities, and collaboration with search engine teams to stay ahead of industry best practices and beta features.

Qualifications

• Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field
• 5+ years PMAX and Shopping campaign management experience (Google and Bing)
• Experience with 3rd-party campaign/bid platforms (SA360, Marin Software or Skai)
• Proficiency in Excel, pivot tables and PowerPoint
• Strong analytical, communication, and test-and-learn mindset

Responsibilities

• Lead end-to-end PMAX campaign strategy, planning, and execution.
• Manage media campaigns across US product portfolio.
• Define auto-bidding strategies for search engines.
• Launch PMAX campaigns with audience strategies.
• Ensure ads and extensions align with marketing calendar.
• Forecast programs and advise on Paid Search investments.
• Monitor performance and pacing vs business plans.
• Create a testing roadmap with new media partners and formats.
• Communicate learnings across Paid Search and teams.

Skills

PMAX campaigns

Shopping campaigns

Analytical skills

Communication skills

Creativity

Problem solving

Team collaboration

Education

Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field

Tools

SA360

Marin Software

Skai

Excel

Pivot tables

PowerPoint

Google Ads

Microsoft Ads

Job description

Responsibilities

Kforce is immediately adding a full-time Campaign Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA. Summary: The PMAX Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing. They will actively manage media campaigns via 3rd-party bidding platforms. The ideal candidate brings years of hands-on experience with PMAX and Shopping campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that the company stays at the forefront of industry best practices, betas, and trends. Expected Responsibilities:

• Lead end-to-end PMAX campaign strategy, planning, and execution - adjusting based on KPIs and company priorities
• Supervise daily management of seasonal and non-seasonal media campaigns across US Company website portfolio of products
• Define and manage search engine auto-bidding strategies
• Launch PMAX campaigns and target audience strategies as new products come to market and customer segments are introduced
• Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers
• Generate quarterly and ad hoc program forecasts and advise on Paid Search channel investment decisions
• Monitor campaign performance and weekly pacing versus quarterly business plans
• Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies
• Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US Company website organization

Responsibilities

Kforce is immediately adding a full-time Campaign Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA. Summary: The PMAX Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing. They will actively manage media campaigns via 3rd-party bidding platforms. The ideal candidate brings years of hands-on experience with PMAX and Shopping campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that the company stays at the forefront of industry best practices, betas, and trends. Expected Responsibilities:

• Lead end-to-end PMAX campaign strategy, planning, and execution - adjusting based on KPIs and company priorities
• Supervise daily management of seasonal and non-seasonal media campaigns across US Company website portfolio of products
• Define and manage search engine auto-bidding strategies
• Launch PMAX campaigns and target audience strategies as new products come to market and customer segments are introduced
• Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers
• Generate quarterly and ad hoc program forecasts and advise on Paid Search channel investment decisions
• Monitor campaign performance and weekly pacing versus quarterly business plans
• Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies
• Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US Company website organization

Requirements

• Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field
• 5+ years of hands-on experience in PMAX and Shopping campaign management (Google and Bing); Performance-focused campaign experience is a plus
• Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)
• Proficiency in Microsoft Excel, pivot tables and Power Point; Comfortable manipulating datasets from various platforms
• Creativity and curiosity around what can be tested to enhance campaign performance
• Positive attitude and willingness to work in fast-paced team environment is a must
• Highly detail-oriented with proven project management and organizational skills
• Ability to link interactive plans and activities to business results
• Strong analytical, problem identification + solving skills
• Strong written and verbal communication skills
• Google Ads and Microsoft Ads certification is preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.