PMAX Campaign Lead for E‑commerce Growth & Analytics

BCforward; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Growth opportunities with global teams

Inclusive culture with a focus on work

Job summary

BCforward seeks an experienced PMAX Campaign Manager to lead our U.S. e-commerce paid search efforts. You will own PMAX and Shopping campaigns across Google and Bing, defining strategies, executing launches, and optimizing based on KPIs.

You will supervise daily management of campaigns, develop bidding strategies, and collaborate with cross-functional teams and agencies to drive traffic, revenue, and leads while aligning with seasonal promotions and marketing calendars.

Qualifications

• 5+ years hands-on PMAX and Shopping campaign management across Google and Bing.
• Expertise with third-party bid and campaign management platforms such as SA360, Marin Software, or Skai.
• Proven web analytics skills, including measurement, ROI, forecasting, and performance diagnostics.
• Advanced writing and editing for the web with minimal edits required.
• Proficiency in Microsoft Excel, pivot tables, and PowerPoint with ability to manipulate datasets from multiple platforms.
• Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing, Computer Science, or related field.

Responsibilities

• Lead end-to-end PMAX campaign strategy, planning, launch, and optimization aligned to KPIs and company priorities.
• Supervise daily management of seasonal and evergreen campaigns across the US product portfolio.
• Define and manage auto-bidding strategies and optimize via third-party platforms.
• Develop, drive, and evaluate online customer experience strategies and roadmaps for businesses or countries.
• Launch PMAX and audience strategies for new products and customer segments.
• Ensure ad creative and extensions align to the marketing calendar, seasonal promotions, and offers.
• Generate quarterly and ad hoc forecasts and advise on Paid Search investment decisions.
• Monitor pacing versus quarterly plans and report performance with clarity and accuracy.
• Create a campaign testing roadmap that yields actionable insights and core optimizations across partners, formats, features, and technologies.
• Run tests, analyze results, and communicate learnings across Paid Search and the broader US organisation.
• Proactively provide web consultancy on look and feel, navigation, and information architecture to meet business objectives.
• Establish, track, and measure success metrics such as traffic, revenue, leads, conversion, and TCE.
• Lead adoption of HP web standards, processes, and tools. Select, manage, and motivate agencies or contractors. Manage functional budgets.

Skills

PMAX / Shopping campaigns management

Third-party bid management platforms

Web analytics and forecasting

Excel / Pivot tables / PowerPoint

Education

Bachelor's degree in Business Administration or related field

Tools

SA360

Marin Software

Skai

Job description

BCforward seeks an experienced PMAX Campaign Manager to lead our U.S. e-commerce paid search efforts. You will own PMAX and Shopping campaigns across Google and Bing, defining strategies, executing launches, and optimizing based on KPIs.

You will supervise daily management of campaigns, develop bidding strategies, and collaborate with cross-functional teams and agencies to drive traffic, revenue, and leads while aligning with seasonal promotions and marketing calendars.