PLG Growth Marketing Lead for AI Productivity Tools

Zoom; Helena (MT); Remote; USD 98,000 - 226,000; Full time

Job summary

Zoom is hiring five dedicated PLG Marketing Leads to own organic growth for its AI productivity products. You will shape how users discover and adopt Zoom's tools—from content creation to distribution and measurement—through content, SEO/AEO, social, and conversion optimization.

This is an individual contributor role at the intersection of product marketing, organic growth, and AI-native content creation, with no paid activation budget and emphasis on organic channels.

Qualifications

• 8+ years PLG experience in product marketing, content marketing, growth marketing, or social content.
• Strong product instincts to identify important user problems and turn them into simple, credible stories.
• Practical fluency using AI tools for research, scripting, demo creation, video editing, and content iteration.
• Demonstrated ability to publish end-to-end product videos, screen recordings, and social content.

Responsibilities

• Develop deep working knowledge of Zoom's productivity products: users, problems, competitors, advantages.
• Translate product positioning and messaging for PLG audiences focusing on outcomes, not features.
• Own end-to-end content creation and publication: demos, tutorials, comparisons, social posts, emails, web copy.
• Use AI tools across the content workflow: research, scripting, demos, editing, iteration.
• Own the acquisition and sign‑up funnel: build a repeatable content and distribution engine for organic discovery and sign‑up.
• Optimize landing pages, signup flows, and CRO experiments to improve conversion rates.
• Execute SEO and AEO content to improve organic discoverability and traffic.
• Create and distribute platform-native content across X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels.
• Track engagement, trial, subscription, and adoption signals to iteratively improve content and CTAs.
• Partner with Online Marketing on email campaigns and in‑product activation for consistent messaging.
• Collaborate with product managers, designers, engineers, and marketing teams to keep product stories accurate.

Skills

PLG experience

Product marketing

Content marketing

Growth marketing

Social content

AI tools

Job description

Zoom is hiring five dedicated PLG Marketing Leads to own organic growth for its AI productivity products. You will shape how users discover and adopt Zoom's tools—from content creation to distribution and measurement—through content, SEO/AEO, social, and conversion optimization.

This is an individual contributor role at the intersection of product marketing, organic growth, and AI-native content creation, with no paid activation budget and emphasis on organic channels.