PLG Growth Marketing Lead for AI Productivity

Zoom; Madison (WI); Remote; USD 98,000 - 226,000; Full time

Job summary

Zoom is seeking five PLG Marketing Leads to own organic growth for AI productivity products. This IC role blends product marketing, organic growth, and AI-native content creation, shaping how users discover and adopt Zoom's productivity suite from insight to content execution and measurement.

Location options include remote work in the US or hybrid work at San Jose or Seattle offices. Candidates should bring 8+ years in PLG and a track record of end-to-end content and distribution across major

Qualifications

• 8+ years PLG experience in product marketing, content marketing, growth marketing, or social content.
• Strong product instincts to turn user problems into clear product stories.
• Practical fluency with AI tools for research, scripting and content iteration.
• Experience creating and publishing end-to-end product content: videos, demos, social content.
• Deep understanding of audiences and distribution across TikTok, Instagram Reels, YouTube, X, Reddit and LinkedIn.
• Proven ability to build content channels or distribution systems from scratch.
• Comfort with rapid experimentation and scrappy execution.

Responsibilities

• Own end-to-end content creation and publication—from demos to web copy.
• Develop deep product knowledge and translate it into user-focused PLG messaging.
• Manage acquisition and sign-up funnel with a repeatable content engine.
• Execute SEO/AEO content and optimize landing pages for conversions.
• Collaborate with product, design, engineering and marketing teams to keep stories accurate.

Skills

PLG marketing

Content marketing

Growth marketing

AI tools fluency

Video/demos

Job description

Zoom is seeking five PLG Marketing Leads to own organic growth for AI productivity products. This IC role blends product marketing, organic growth, and AI-native content creation, shaping how users discover and adopt Zoom's productivity suite from insight to content execution and measurement.

Location options include remote work in the US or hybrid work at San Jose or Seattle offices. Candidates should bring 8+ years in PLG and a track record of end-to-end content and distribution across major