PLG Growth Marketing Manager

Branch Metrics, Inc.; Mountain View (CA); On-site; USD 135,000 - 175,000; Full time

Job summary

Branch Metrics, Inc. is seeking a PLG Growth Marketing Manager in Mountain View to drive the self‑serve revenue engine from signup through paid conversion.

You will run a high‑velocity experimentation program, coordinate with Product, Engineering, Marketing, and RevOps, and optimize onboarding to shorten time‑to‑value. You’ll own paid acquisition, SEO/AI search, and low‑cost growth tactics while exploring new channels.

Qualifications

• 5+ years of hands‑on growth marketing experience in B2B SaaS or PLG/self‑serve environments.
• Proven ability to improve funnel metrics (signup, activation, conversion) via experiments.
• Strong command of A/B test design, statistical significance, and result interpretation.
• Hands‑on experience with paid acquisition (search and social) with CAC accountability.
• Experience with organic growth (SEO, content, AI/answer‑engine search) and high‑intent landing pages.
• Fluency with AI tools for growth (content, personalization, analysis, experiments).
• Experience collaborating with Product, Engineering, and Data to ship growth initiatives.
• Solid grasp of PLG metrics (activation, time‑to‑value, expansion).
• Excellent written communication and the ability to tell a data‑driven business story.
• Bias for action; ship experiments and learn quickly.

Responsibilities

• Own the self‑serve funnel end to end — signup, activation, and free‑to‑paid conversion.
• Plan and run paid acquisition across search and social with budget discipline.
• Lead organic acquisition strategy for self‑serve — SEO, AI search, content, high‑intent landing pages.
• Test scrappy growth tactics across communities, referrals, and product‑led virality.
• Design and execute high‑velocity experimentation (A/B & multivariate) across funnel stages.
• Optimize onboarding and time‑to‑value to reach activation faster.
• Leverage AI tools to generate copy, variants, briefs, and insights.
• Instrument the funnel with Product/Engineering and build dashboards.
• Turn product/data into insights, identify drop‑offs, size opportunities.
• Align in‑product, email, and on‑site messaging for the self‑serve journey.

Skills

Growth marketing

A/B testing

Paid acquisition

SEO

AI/automation

Product analytics

Cross-functional collaboration

Data storytelling

Experimentation

Time-to-value

Tools

Amplituide

Mixpanel

GA4

Google Ads

LinkedIn Ads

Job description

PLG Growth Marketing Manager

Branch Metrics, Inc. Mountain View, California, United States

About this position

At Branch, we're transforming how brands and users interact across digital platforms. Our mobile marketing measurement and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted ad spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose. Here's why now is the time to join:

• People & Culture: People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
• Top‑Tier Customers & Global Scale: We work with the world's fastest‑growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T‑Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.
• Momentum & High‑Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
• Profitability & Recognized Workplace: We're committed to creating a sustainable, long‑term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).

Growth Marketing Manager

As a PLG Growth Marketing Manager at Branch, you will have the opportunity to turn Branch’s self‑serve motion into a predictable, compounding revenue engine. You’ll own the free‑to‑paid journey end to end — from the moment someone signs up, through activation and first value, to the upgrade that turns them into a paying customer. You’ll run a high‑velocity experimentation program across the funnel and use AI to compound your impact — generating variants, personalizing experiences, and surfacing insights.

As a member of the Growth team you’ll partner closely with Product, Engineering, Marketing, and RevOps to build a self‑serve experience that activates users and converts them without a sales touch. You’ll also own the demand that feeds the funnel — running paid acquisition, growing organic and AI search, and testing scrappy, unconventional channels to find efficient new sources of signups. As Branch grows its self‑serve tiers alongside its enterprise business, you’ll be the person who makes that motion convert. This role is ideal for someone hands‑on and deeply analytical, energized by funnel wins, sharp experiments, and finding the next lever that moves self‑serve revenue.

As a PLG Growth Marketing Manager, you’ll get to:

• Own the self‑serve funnel end to end — signup, activation, and free‑to‑paid conversion — with direct accountability for self‑serve revenue.
• Plan and run paid acquisition across paid search and paid social (Google Ads, LinkedIn, Meta, and emerging channels), managing budget toward signups, activation, and CAC payback.
• Lead the strategy for organic acquisition for the self‑serve funnel — SEO and AI / answer‑engine search (AEO), content‑led growth, and high‑intent landing pages.
• Find and test scrappy, low‑cost “guerrilla” growth tactics — developer and practitioner communities (Reddit, Slack / Discord, forums), referral and product‑led virality loops, launch moments (e.g., Product Hunt), and co‑marketing partnerships.
• Design, launch, and analyze a high‑velocity experimentation program (A/B and multivariate tests) across acquisition, activation, and monetization; scale what wins and kill what doesn’t.
• Optimize new‑user onboarding and time‑to‑value — remove friction, sharpen first‑run experiences, and get users to their activation (“aha”) moment faster.
• Use AI tools as a core part of your daily work — generating and personalizing copy and variants, drafting experiment briefs, QA‑ing tests, and pulling insights from funnel data.
• Partner with Product and Engineering to instrument the funnel, define key events, and build the dashboards that track activation, conversion, and retention.
• Turn product and behavioural data into insight — pinpoint drop‑off, size opportunities, and prioritise the experiment roadmap.
• Align in‑product, email, and on‑site messaging across the self‑serve journey in partnership with PMM and Email teams.
• Report on funnel performance and self‑serve revenue contribution to leadership — clearly, frequently, and in business terms.
• Stay ahead of PLG and AI‑driven growth trends, and bring new tactics and tooling to the team.

You’ll be a good fit if you have:

• 5+ years of hands‑on growth marketing experience, ideally in B2B SaaS or product‑led / self‑serve environments.
• A track record of improving funnel metrics — signup, activation, and free‑to‑paid conversion — through experimentation.
• Strong command of A/B test design and analysis: forming hypotheses, judging statistical significance, and reading results rigorously.
• Hands‑on experience running paid acquisition (paid search and/or paid social) with accountability for CAC, ROAS, and downstream conversion — not just lead volume.
• Working knowledge of organic growth — SEO, content‑led acquisition, and emerging AI / answer‑engine search — and how it compounds for a PLG funnel.
• Hands‑on fluency with AI tools for growth and marketing work — using them daily to scale content, personalisation, analysis, and experiment operations.
• Proficiency with product analytics tools (Amplitude, Mixpanel, or similar) and comfort pulling your own data; working knowledge of GA4.
• Experience collaborating cross‑functionally with Product, Engineering, and Data to ship growth initiatives.
• Solid grasp of PLG metrics and motions — activation rate, time‑to‑value, free‑to‑paid conversion, and expansion.
• Excellent written communication and the ability to turn data into a clear, business‑focused story.
• A very strong bias for action — you ship experiments and learn rather than wait for perfect information.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well‑being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth‑focused teams, trusted to maximise the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award‑winning employer headquartered in Mountain View, CA. World‑class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information:

For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.

The pay range for this role is: 135,000 - 175,000 USD per year (New York - NYC)