Platform Product Marketing Manager – B2 + AI

Backblaze; United States; On-site; USD 113,000 - 133,000; Full time

Benefits offered by this job

Healthcare for family

401K

RSU grants

ESPP program

Flexible vacation

Maternity & paternity leave

MacBook Pro + stipend

Commuter benefits

Learning & development program

Culture that supports work-lifeBalance

Job summary

Backblaze is hiring a Product Marketing Manager, Platform, to own how we position and sell B2 Cloud Storage to business buyers. You’ll own the platform narrative end-to-end and ensure it travels across sales, marketing, and AI initiatives with clarity.

You’ll partner with AI product marketing and demand gen, build enablement assets, and drive buyer intelligence to improve win rates. This role focuses on strategy and enablement rather than campaign execution.

Qualifications

• Ownership of a product narrative from scratch and adoption by sales.
• Running a customer research program and turning findings into positioning.
• Building sales enablement materials used by sellers.
• Operating across multiple use cases and buyer personas.
• Comfort working with a fast-moving, technical adjacent team.
• Excellent written and verbal communication for business buyers.

Responsibilities

• Develop positioning and messaging for the B2 platform, informed by research and competitive analysis.
• Build and maintain sales enablement assets: talk tracks, kits, battle cards, objection guides.
• Conduct customer interviews and win/loss analysis for buyer intelligence.
• Coordinate with AI marketing to keep platform and AI stories aligned.
• Brief campaigns with ICPs and ensure messaging from first touch to close.
• Enable customer-facing teams with tools for better conversations and deals.
• Deliver core messaging framework and an initial sales enablement audit within 90 days.

Skills

Product narrative ownership

Customer research

Sales enablement

Cross-use case collaboration

Technical-adjacent teamwork

Clear written and verbal communication

Job description

Backblaze is hiring a Product Marketing Manager, Platform, to own how we position and sell B2 Cloud Storage to business buyers. You’ll own the platform narrative end-to-end and ensure it travels across sales, marketing, and AI initiatives with clarity.

You’ll partner with AI product marketing and demand gen, build enablement assets, and drive buyer intelligence to improve win rates. This role focuses on strategy and enablement rather than campaign execution.