Platform Marketing Director - AI-Driven Growth

NetApp; San Jose (CA); Hybrid; USD 280,000 - 310,000; Full time

Benefits offered by this job

Health Insurance

401(k) Plan

PTO

RSUs / Stock options

Employee stock purchase plan

Job summary

NetApp in San Jose seeks a strategic leader to direct Platform Product Marketing, shaping the platform narrative and cross-portfolio messaging. You will license the go-to-market strategy, align with product, marketing, and sales teams, and mentor a Platform Product Marketing Team to drive growth and market leadership.

You will enable sales with compelling tools, deliver AI-informed content, and ensure consistent messaging across touchpoints while partnering with leadership to influence product

Qualifications

• 10+ years in marketing or product marketing in tech environments.
• 5+ years of people leadership experience.
• Experience launching enterprise-scale platform products.
• Data-driven decision-making with AI-enabled marketing is a plus.

Responsibilities

• Lead and mentor the Platform Product Marketing Team.
• Develop a unified platform narrative and cross-portfolio messaging.
• Enable sales with high-impact tools and materials.
• Drive go-to-market plans for major platform releases.
• Collaborate across product, engineering, corporate marketing, sales and partners.

Skills

Marketing leadership

Strategic marketing

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in Marketing, Business, or related field

MBA (preferred)

Job description

NetApp in San Jose seeks a strategic leader to direct Platform Product Marketing, shaping the platform narrative and cross-portfolio messaging. You will license the go-to-market strategy, align with product, marketing, and sales teams, and mentor a Platform Product Marketing Team to drive growth and market leadership.

You will enable sales with compelling tools, deliver AI-informed content, and ensure consistent messaging across touchpoints while partnering with leadership to influence product