Product Marketing Lead — AI-Driven B2B Platform

Plain; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Plain is redefining customer support and customer success for the next generation of B2B companies. We’re building a fast, powerful platform to help teams move beyond reactive support and build meaningful customer relationships.

This role is hybrid with SF office and close collaboration with Europe to keep momentum. You’ll lead product marketing, shaping positioning and messaging for our platform and AI suite, craft proof points, build sales enablement, partner with Product on launches, and run

Qualifications

• 5+ years of product marketing experience in a B2B startup focused on SMB and mid‑market sales.
• Expertise crafting messaging for mid‑market customers and decision‑makers.
• Experience developing sales collateral with competitive positioning and objection handling.
• Entrepreneurial, high‑ownership mindset and ability to work in a fast‑paced environment.

Responsibilities

• Own positioning and messaging for the platform and AI suite, including differentiation and customer value.
• Craft proof points and case studies with provable outcomes for AI features.
• Build the sales enablement system, including battlecards, competitive intel, and pitch materials.
• Partner with Product to own GTM strategy and execution for launches and feed market learnings into the roadmap.
• Conduct competitive and customer research to sharpen our value proposition for CX leaders and engineers.
• Apply consistent messaging across website, collateral, and in‑product experiences.

Skills

Product marketing

Messaging

Sales enablement

Competitive analysis

Project management

Strategic thinking

Cross-functional collaboration

Job description

Plain is redefining customer support and customer success for the next generation of B2B companies. We’re building a fast, powerful platform to help teams move beyond reactive support and build meaningful customer relationships.

This role is hybrid with SF office and close collaboration with Europe to keep momentum. You’ll lead product marketing, shaping positioning and messaging for our platform and AI suite, craft proof points, build sales enablement, partner with Product on launches, and run