Platform PMM Lead for Health SaaS Growth

Jane Software Inc.; Northern (KY); Hybrid; USD 171,000 - 231,000; Full time

Job summary

Jane is seeking a Senior Platform Product Marketing Manager to own the core platform storytelling that connects our brand to practitioners. You will partner with Product, Growth, Web, and frontline teams to translate roadmap into compelling positioning and integrated campaigns.

You will shape pricing conversations, enable frontline teams with compelling talking points, and ensure our website and campaigns consistently reflect Jane’s platform value across channels.

Qualifications

• 7+ years in Product Marketing at the platform or brand level.
• Demonstrated strength in customer-backed positioning and messaging architecture.
• Experience partnering on PLG motions, funnel strategy, and self-serve acquisition.
• Comfort translating product strategy and roadmap inputs into positioning before it ships.
• Experience with SaaS pricing and packaging strategy, competitive analysis, and willingness-to-pay input.
• High comfort with website as a marketing channel including information architecture and conversion thinking.
• Strong enablement instincts and ability to arm frontline teams with effective talking points.
• Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus.
• Ability to build playbooks and structure from ambiguity.

Responsibilities

• Own Jane's platform positioning, messaging architecture, and claims strategy.
• Collaborate with Product to ground campaigns in the roadmap and upcoming features.
• Partner with Growth channels to shape audience targeting, messaging, and funnel motion for trials.
• Ensure front-end experiences (website, campaigns, demos) reflect the platform story across channels.
• Create talk tracks and competitive responses to empower frontline teams.

Skills

Platform marketing

Brand positioning

Messaging architecture

Pricing strategy

Cross-functional collaboration

Job description

Jane is seeking a Senior Platform Product Marketing Manager to own the core platform storytelling that connects our brand to practitioners. You will partner with Product, Growth, Web, and frontline teams to translate roadmap into compelling positioning and integrated campaigns.

You will shape pricing conversations, enable frontline teams with compelling talking points, and ensure our website and campaigns consistently reflect Jane’s platform value across channels.