Platform PM — Identity & Audience Measurement (Flexible)

Basis; United States; Ibrido; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible work options

Inclusive workplace

Descrizione del lavoro

Basis is seeking a product leader to shape identity graphs and audience measurement within its Platform. You will define platform-level feature specs, balancing cross-system complexity and ecosystem impact, and lead POC validation with data-driven insights.

You will drive alignment with engineering on technically complex features and establish robust monitoring to measure identity and audience performance. Flexible work options are available as part of Basis’ inclusive, growth-focused culture.

Competenze

• 5+ years of product management experience in ad tech, identity, or martech platform-focused products.
• Strong technical understanding of identity signals and frameworks like UID2.
• Expertise in identity resolution and measurement impact.

Mansioni

• Own feature specification for Platform-level capabilities, defining requirements that account for cross-system complexity and full ecosystem impacts.
• Drive hands-on validation of complex feature proposals through POC testing and data analysis.
• Establish monitoring for identity and audience feature effectiveness.

Conoscenze

PM experience

UID2 framework

Identity signals

Measurement impact

Strumenti

UID2

Descrizione del lavoro

Basis is seeking a product leader to shape identity graphs and audience measurement within its Platform. You will define platform-level feature specs, balancing cross-system complexity and ecosystem impact, and lead POC validation with data-driven insights.

You will drive alignment with engineering on technically complex features and establish robust monitoring to measure identity and audience performance. Flexible work options are available as part of Basis’ inclusive, growth-focused culture.