Sr Technical Product Manager - Identity

Basis; United States; Hybrid; USD 119,000 - 173,000; Full time

Benefits offered by this job

Flexible work week

401k/RRSP matching

Mental health support

Paid sabbaticals

Job summary

K Basis is seeking a product leader to drive identity and audience platform initiatives across ad tech domains. You will shape what to build, own detailed specs, validate concepts with data, and align engineering on scalable platform decisions.

You will partner with external partners and internal teams to deliver end‑to‑end enhancements, monitor identity features, and guide roadmaps with clarity. You’ll work in a culture that values inclusion, growth, and collaboration, with flexible options

Qualifications

• 5+ years of product management experience in ad tech, identity, or martech platform products.
• Strong technical understanding of identity and addressability signals, including MAIDs and cookies.
• Expertise in identity resolution, matching strategies, and measurement impact.
• Experience writing detailed product and technical specifications.
• Ability to discuss technical design tradeoffs with engineers and teams.
• Experience across the full development cycle in a fast-paced environment.
• Proactive, collaborative, and capable of leading cross-functional work streams.

Responsibilities

• Propose the what for product areas within the Platform, with a clear why case and problem framing.
• Own feature specs for Platform-level capabilities across the Basis ecosystem.
• Lead hands-on validation with POC testing, data analysis, and engineering engagement.
• Align with engineering on complex platform decisions and optimize resource allocation.
• Evaluate external partnerships and drive end-to-end delivery of enhancements.
• Establish monitoring for identity and audience features, tracking match rates and stability.
• Provide clarity to teams on the roadmap and plans.
• Create artifacts describing the campaign and customer data ecosystem for cross-team communication.
• Collaborate with QA to improve platform validation coverage.

Tools

PostgreSQL

NoSQL

AWS

Kubernetes

Docker

Kafka

Job description

WHO WE ARE

At Basis, we empower agencies and brands with cutting‑edge software that automates digital media operations. Our all‑in‑one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.

We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.

With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on‑site at headquarters.

ABOUT THE TEAM

Basis' Product team guides the innovation and development of our comprehensive tech platform, Basis. This team blends focus, collaboration, and creativity to fulfill our mission in creating a transformative tool that makes work more streamlined and fulfilling for those who power the ad tech industry.

Customer experience is at the forefront of this team’s work—and also includes market research, cross‑departmental stakeholder collaboration, user testing, communicating feature requests to engineers and designers, monitoring impact of new feature rollouts, measuring returns on product investments, and more. Together, they leverage their diverse industry experience and talent to brainstorm new ideas, iterate on old ones, and create the best possible product for our customers.

WAYS YOU'LL CONTRIBUTE

• Propose the what for product and feature areas within the Platform, supported by a well-developed why case; identify which problems are worth solving and shape the solution space. With a focus on identity graphs and identity spine, audiences, and measurement.

• Own feature specification for Platform-level capabilities, defining requirements that account for cross‑system complexity, downstream application impacts, and operational and technical considerations across the full Basis ecosystem.

• Drive hands‑on validation of the most complex or ambiguous feature proposals, improving feature definition through POC testing, data analysis, and direct engineering engagement, and set the standard for how this work gets done.

• Drive engineering alignment on the most technically complex features and platform decisions, challenging assumptions, resolving trade‑offs, and ensuring development capacity is allocated against the right priorities.

• Identify and evaluate opportunities with external partners or other internal product teams, deciding what is worth building and on what terms, and own the delivery of those enhancements end‑to‑end.

• Establish monitoring for the effectiveness of identity and audience related features, including match rates, identity stability

• Providing clarity to other teams on the roadmap and our plans.

• Creating artifacts to describe our complex ecosystem of campaign and customer data to ensure clear communication across leadership, product, design, and engineering while building a re‑usable knowledge base.

• Working with QA continuously to enhance the type and coverage of Platform validation.

WHAT YOU BRING TO THE TABLE

• 5+ years of product management experience in ad tech, identity, or martech platform‑focused products

• Strong technical understanding of identity and addressability signals, including MAIDs, cookies, and common industry identity frameworks (e.g., UID2)

• Expertise in identity resolution including matching strategies, coverage/accuracy tradeoffs, and measurement impact

• Takes full responsibility and measures themselves in terms of the success of the product.

• Experience writing detailed product and technical specifications.

• Capable of working with engineers about technical design tradeoffs including platforms, frameworks, scalability, and performance

• Experience with entire development cycle or projects and doing so in a fast‑paced workplace.

• Resourceful, self‑reliant, and does not monopolize the resources of the existing product team.

• Strong knowledge and experience with Relational Databases and SQL.

• Passionate about problem solving and engaging the team to arrive at a solution.

• Commitment to creating inclusive, respectful environments where all voices are valued and supported.

• Thoughtful approach to collaboration, design, and decision‑making that prioritizes equity, access, and continuous learning.

BONUS POINTS

• Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT).

• Understanding of operating‑system and network fundamentals‑e.g., browser request lifecycle, mobile/desktop OS, network protocols‑is a strong plus.

OUR TECH STACK

• Ruby, Java, Python, and React.js

• Kubernetes, Docker, Kafka

• PostgreSQL, NoSQL

• AWS

$119,051 - $173,000 a year

This salary range reflects a typical compensation range for the role and level in most U.S. locations. Final compensation offered will depend on your location, experience, and skills. Total compensation may also include bonuses, equity, and competitive benefits.

Integrity in Hiring

At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in‑person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.

Anything Else?

Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren’t reflected in your resume, we encourage you to share them in an optional cover letter.

Life With Basis

We’re committed to our people’s growth and well‑being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.

Basis is proud to be an equal‑opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.

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