Plan Sponsor Partnership Marketing Executive

Vanguard Group, Inc.; Malvern (Chester County); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Vanguard Group, Inc. is seeking a Plan Sponsor Partnership Marketing Executive in the United States.

You will lead a team to design and execute plan-specific communications, marketing, and engagement efforts, targeting early adopter plan sponsors with customized campaigns. In this hybrid role, you will influence sponsors to partner with Vanguard on financial wellbeing services, and you will work across client teams to balance servicing and marketing while driving brand awareness and participant

Qualifications

• Eight years related work experience with five years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Graduate degree preferred.

Responsibilities

• Lead a team of communication consultants to design and execute plan-specific communications, marketing, and engagement efforts.
• Work with client teams to identify early adopter plan sponsors and design custom financial wellness blitz campaigns.
• Influence plan sponsors to partner with Vanguard on relevant financial wellbeing services and leverage the plan sponsor's channels to distribute information to participants.
• Optimize this function to balance servicing and marketing - new interaction models, roles and responsibilities, internal stakeholder support, etc.
• Define and deliver marketing and communications strategies to our target audiences, using a mix of experiments to learn and campaigns to scale and automate.
• Build brand awareness and establish enduring relationships with retirement plan participants as well as improve client and participant satisfaction.
• Increase consideration of Vanguard's in-plan and out-of-plan offers with participants and plan sponsors.
• Drive conversion of products and services relevant to the plan and participant moments that matter.

Skills

Marketing

Education

Bachelor's degree in Marketing

Graduate degree

Job description

Plan Sponsor Partnership Marketing Executive

The Participant Financial Success Marketing and Communications organization manages the development, strategy, execution, and integration of B2C and B2B2C retirement plan participant marketing efforts aligned with multi-year business strategies.

As a Plan Sponsor Partnership Marketing (B2B2C) Executive , you will:

• Lead a team of communication consultants to design and execute plan-specific communications, marketing, and engagement efforts.
• Work with our client teams to identify "early adopter" plan sponsors and design custom "financial wellness blitz" campaigns.
• Influence plan sponsors to partner with Vanguard on relevant financial wellbeing services and leverage the plan sponsor's channels to distribute information to participants.
• Optimize this function to balance servicing and marketing - new interaction models, roles and responsibilities, internal stakeholder support, etc.
• Define and deliver marketing and communications strategies to our target audiences, using a mix of experiments to learn and campaigns to scale and automate.
• Build brand awareness and establish enduring relationships with retirement plan participants as well as improve client and participant satisfaction.
• Increase consideration of Vanguard's in-plan and out-of-plan offers with participants and plan sponsors.
• Drive conversion of products and services relevant to the plan and participant moments that matter.
• Partner with cross-functional teams to develop technology, processes, and platform enhancements to ensure long-term sustainability.
• Deepen use of data to trigger on key moments that matter to develop compelling, timely, and personalized marketing campaigns.

What it takes:

• Minimum eight years related work experience with five years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Graduate degree preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.