Senior Marketing Manager - Personal Wealth Products and Solutions

The Vanguard Group; Malvern (Chester County); Hybrid; USD 140,000 - 230,000; Full time

Job summary

The Vanguard Group in Malvern, PA is seeking an experienced marketing leader to shape the strategy and roadmap for Personal Wealth offerings.

You will translate investor needs into compelling value propositions, collaborate with product and audience teams to deliver integrated programs, and guide cross-functional groups to achieve growth while ensuring compliance.

This role emphasizes data-driven decision making, stakeholder influence, and ownership in a fast-paced, matrixed environment.

Qualifications

• Minimum eight years of direct-to-consumer marketing strategy or product marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Ability to lead and influence cross-functional teams without direct reports.
• Strong data-driven marketing acumen and strategic thinking.
• Excellent written and verbal communication, with stakeholder influence.
• Collaborative, entrepreneurial, owner mindset in a fast-paced matrix environment.

Responsibilities

• Lead development of marketing strategy and roadmap for priority Personal Wealth offerings.
• Connect investor needs with products by developing compelling value propositions and differentiated positioning.
• Translate client, market, competitive, and performance insights into clear priorities and actionable recommendations.
• Collaborate with audience and product teams to bring integrated marketing programs to life, building alignment around the strategy and a cohesive client experience.
• Guide cross-functional teams by building business acumen, product knowledge, and alignment around the marketing strategy.
• Build strong partnerships across marketing, business, sales, technology, analytics, legal, risk, and compliance to prioritize and deliver results.
• Establish performance goals and use measurement, testing, forecasting, and reporting to evaluate and optimize marketing effectiveness.
• Monitor industry trends, competitive activity, investor behavior, and evolving client expectations to identify growth opportunities.
• Ensure marketing plans and activities meet applicable legal, compliance, risk, audit, and control requirements.

Skills

Cross-functional leadership

Data-driven marketing

Strategic thinking

Executive communication

Collaborative mindset

Ownership mindset

Education

Undergraduate degree in Marketing or equivalent experience

Job description

Core Responsibilities

• Lead development of marketing strategy and roadmap for priority Personal Wealth offerings to achieve business growth objectives.
• Connect investor needs with products by developing compelling value propositions and differentiated positioning.
• Translate client, market, competitive, and performance insights into clear priorities and actionable recommendations.
• Collaborate with audience and product teams to bring integrated marketing programs to life, building alignment around the strategy and a cohesive client experience.
• Guide cross-functional teams by building business acumen, product knowledge, and alignment around the marketing strategy.
• Build strong partnerships across marketing, business, sales, technology, analytics, legal, risk, and compliance to prioritize and deliver results.
• Establish performance goals and use measurement, testing, forecasting, and reporting to evaluate and optimize marketing effectiveness.
• Monitor industry trends, competitive activity, investor behavior, and evolving client expectations to identify growth opportunities.
• Ensure marketing plans and activities meet applicable legal, compliance, risk, audit, and control requirements.

What It Takes

• Minimum eight years demonstrated experience in direct-to-consumer marketing strategy or product marketing.
• Undergraduate degree in Marketing or equivalent experience required.
• While this role does not have direct reports, qualified candidates must have proven success in leading and influencing a cross-functional team.
• Strong marketing knowledge and a passion for delivering client and business outcomes
• An entrepreneurial spirit, with sound judgement and strong sense of ownership
• Strong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking
• Effective written and verbal communications skills, including the ability to influence senior stakeholders
• A collaborative approach to aligning stakeholders and achieving outcomes
• Ability to navigate a fast-paced, high visibility, matrixed environment with competing priorities

Nice to Have

• Experience in financial services, familiarity with cash, banking, advisory, or wealth‑management solutions.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.
• Familiarity with legal, risk, and compliance review processes in a regulated environment.

Special Factors

• Sponsorship Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.