Senior Marketing Manager - Personal Wealth Offer

The Vanguard Group; Malvern (Chester County); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Vanguard is seeking a senior strategist to own the development and evolution of value propositions and positioning across the division. You will translate strategy, client insights, market dynamics, and competitive context into clear, differentiated positioning that resonates with clients.

You will build messaging architectures and strategic frameworks that define audience, needs, benefits, and differentiation, ensuring cohesion with a Personal Wealth narrative while addressing distinct client

Qualifications

• Eight+ years leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
• Undergraduate degree in Marketing or equivalent experience required.
• Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
• Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.
• Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
• Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Responsibilities

• Lead the development and ongoing evolution of offer value propositions and positioning across the division.
• Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated positioning.
• Create messaging architectures and strategic frameworks defining audience, client need, key benefit, reasons to believe, and differentiation.
• Ensure offers connect to a cohesive Personal Wealth story while remaining relevant to distinct client needs.
• Serve as a strategic partner to marketing and business leaders to clarify value and how to present it to clients.
• Establish standards, tools, and governance to improve quality, consistency, and reuse of value proposition work across the division.

Skills

Value proposition

Positioning

Messaging

Go-to-market strategy

Executive communication

Stakeholder alignment

Strategic storytelling

Lifecycle marketing

Education

Undergraduate degree in Marketing

Job description

What You'll Own

Value Proposition & Positioning Strategy

Lead the development and ongoing evolution of various offer value propositions and positioning across the division.

Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated, and credible positioning.

Create messaging architectures and strategic frameworks that define the target audience, client need, key benefit, reasons to believe, and points of differentiation.

Ensure individual offers connect to a cohesive Personal Wealth story while retaining the specificity needed to be relevant to distinct client needs.

Strategic Partnership & Enablement

Serve as a strategic partner to both marketing and business leaders, helping teams clarify the value of what they offer and how it should be presented to clients.

Establish clear strategic direction and practical guidance that enables channel and execution teams to activate the positioning consistently across the client experience.

Develop standards, tools, and governance that improve the quality, consistency, and reuse of value proposition and positioning work across the division.

What You Bring

Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.

Undergraduate degree in Marketing or equivalent experience required.

Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.

Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.

Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.

Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.

Knowledge of audience segmentation, personalization, and lifecycle marketing.

Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Special Factors

Sponsorship Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission - we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.