PI Marketing Specialist - Hybrid Lead Gen & Brand Growth

Deochand & Jayswal Law Group; Atlanta (GA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Deochand & Jayswal Law Group in Atlanta is seeking an In-House Marketing Specialist to drive lead generation, community outreach, and brand visibility. This hybrid role blends digital strategy with boots-on-the-ground marketing and social media execution.

You will manage campaigns, track ROI, handle content for social platforms, coordinate website content and SEO, and ensure compliance with legal advertising rules while collaborating with the intake team to improve lead quality.

Qualifications

• 2+ years of marketing experience (law firm or Personal Injury preferred).
• Experience with digital ads, social media management, and analytics.
• Comfortable representing the firm at community or networking events.
• Strong communication and organizational skills.

Responsibilities

• Manage Personal Injury lead-generation campaigns (Google Ads, LSAs, paid social).
• Track and optimize cost per lead, signed cases, and ROI.
• Execute boots-on-the-ground marketing (community events, referral relationships, firm presence).
• Manage and create content for social media platforms (posts, stories, short-form video).
• Collaborate with intake team to improve lead quality and conversion.
• Coordinate website content, SEO efforts, and online reputation.
• Ensure compliance with legal advertising rules.

Skills

Marketing experience

Digital ads

Social media management

Analytics

Event networking

Tools

Google Ads

LSAs

Analytics tools

Job description

Deochand & Jayswal Law Group in Atlanta is seeking an In-House Marketing Specialist to drive lead generation, community outreach, and brand visibility. This hybrid role blends digital strategy with boots-on-the-ground marketing and social media execution.

You will manage campaigns, track ROI, handle content for social platforms, coordinate website content and SEO, and ensure compliance with legal advertising rules while collaborating with the intake team to improve lead quality.