Hybrid Marketing Coordinator: SEO & Content

Slovenskylaw; Roanoke (VA); Hybrid; USD 45,000 - 48,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA options

401(k)

Job summary

Slovensky Divorce & Family Law is seeking a Marketing & SEO Lead to own online presence, oversee SEO, and coordinate campaigns from WordPress to vendors. You will manage DA/Backlinks, optimize attorney profiles, and drive lead generation while maintaining a humane, client-centered approach.

This hybrid role requires a knack for data and collaborative work with referral partners in Virginia. You will oversee AI-assisted SEO, drip campaigns, social content, and recruitment drives, reporting

Qualifications

• Bachelor's in Marketing, Communications, or related field.
• 2–5 years in marketing with SEO, content, and campaigns.
• Experience coordinating vendors and managing projects.
• Familiarity with marketing automation, CRM, and social platforms.
• Ability to own SEO processes and measure results.

Responsibilities

• Own the firm’s online presence and outcomes across channels.
• Oversee SEO implementation and monitor performance.
• Maintain Google Business Profile and improve first impressions.
• Refine website structure and attorney profiles for conversion.
• Coordinate directory listings and backlinks to boost credibility.
• Lead AI/SEO strategy to stay visible as search evolves.
• Manage drip campaigns and marketing automations.
• Coordinate video marketing and social media content.
• Run recruitment campaigns on Facebook to attract talent.
• Support PR campaigns and press releases when relevant.
• Oversee WordPress and technical vendors; ensure deliverables.
• Monitor site updates and optimization; provide data-driven insights.
• Develop relationships with local referral partners.
• Handle client check-ins to maintain a human connection.

Skills

SEO

WordPress

Analytics

Vendor management

Social media

Content marketing

Marketing automation

CRM

AI tools

Education

Bachelor's in Marketing/Communications

Tools

Google Analytics

CRM systems

Job description

Slovensky Divorce & Family Law is seeking a Marketing & SEO Lead to own online presence, oversee SEO, and coordinate campaigns from WordPress to vendors. You will manage DA/Backlinks, optimize attorney profiles, and drive lead generation while maintaining a humane, client-centered approach.

This hybrid role requires a knack for data and collaborative work with referral partners in Virginia. You will oversee AI-assisted SEO, drip campaigns, social content, and recruitment drives, reporting