Physician Liaison Sales

VNA of the Treasure Coast; Vero Beach (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

VNA of the Treasure Coast in Florida seeks a Health Care Sales Liaison to build and maintain relationships with physician offices, community health organizations and referral sources. You will educate providers about VNA services, promote hospice benefits, and identify opportunities that lead to patient referrals.

You will report to the Sales Director with some supervision and demonstrate VNA core values in all duties.

Qualifications

• Bachelor's degree required.
• Three years health care related sales experience.
• Prior hospice experience is a plus.
• Professional licensure as a health care provider required.

Responsibilities

• Leads initiatives and acts as a business partner to build volume and favorable provider preferences among referral sources.
• Works collaboratively with VNA service line leaders.
• Develops and implements specific outreach, relationship building, and marketing plans.
• Maintains strong business relationships with local community organizations.
• Establishes ongoing communications with referring providers and their office staff.
• Builds awareness and trust with referral sources to secure hospice referrals.
• Identifies referral sources for VNA hospice and cross-sell opportunities.
• Develops relationships with managers, nursing leaders, and opinion leaders at VNA and with referral sources.
• Interprets data to determine priority areas for growing referrals.
• Protects and grows market share and monitors market trends.
• Provides insights to Leadership on emerging opportunities.
• Advocates for more convenient referral processes.
• Maintains current knowledge of trends and opportunities in the market.
• Explains services to physician offices and answers questions regarding patient care.
• May be assigned a specific territory or physician group as needed.
• Participates in community education programs as needed.
• Educates new agencies and facilities with patients in need of VNA services.
• Provides community education on hospice benefits and Medicare regulations.
• Will serve as back-up for hospice liaisons in local hospitals and facilities as needed.
• Represents VNA professionally to community institutions and agencies.

Skills

Healthcare sales

Relationship building

Communication

Education

Bachelor's degree

Professional licensure as a health care provider

Job description

Build and maintain relationship between VNA and physician offices, community, and community health organizations. with the VNA. Educate physicians, staff and community organizations about all VNA services, especially those opportunities that lead to patient referrals. Report to the Sales Director with some supervision. Demonstrate VNA core values in all aspects of duties.

Responsibilities

• Leads initiatives and acts as a business partner to build volume and favorable provider preferences among referral sources
• Works collaboratively with VNA service line leaders
• Develops and implements specific outreach, relationship building, and marketing plans
• Develops strong business relationships with local community organizations
• Establishes and maintains ongoing communications with referring providers and their office staff
• Builds awareness and trust with referral sources, thereby securing hospice referrals
• Identifies referral sources for VNA hospice, including any cross selling between services offered at the VNA
• Develops meaningful relationships with managers, nursing leaders, key contacts, and opinion leaders both at the VNA as well as with referral sources
• Interprets data necessary to determine priority area for growing referrals
• Protects and grows market share
• Provides for ongoing profiling and monitoring of the market to identify demographic and competitor changes in the healthcare marketplace
• Uses survey information to identify opportunities or correct problems that have a negative impact on the VNA
• Provides insight to Leadership Team related to emerging business opportunities
• Advocates for initiatives that are aimed at improving processes related to referrals (increasing the convenience for referrals to contact the VNA or for the VNA to contact the referral organizations)
• Maintains and grows accurate information and knowledge of current trends
• Establish and maintain contact with physician offices to explain services, and answer questions regarding patient care.
• Communicates directly with physicians where possible and appropriate.
• May be assigned a specific territory or physician group or physician specialty as needed.
• Participates as a member of the community education program as needed.
• Utilizes principles of education and interpersonal communication techniques for problem solving as a representative of VNA.
• Maintain and distributes brochures, flyers and other informational materials about VNA services.
• Educates new agencies, physicians and facilities who have patients in need of VNA services.
• Provides community education on hospice benefits, Medicare regulations, and VNA services through public speaking opportunities and special educational community events as needed.
• Will serve as a back-up for the hospice liaisons in local hospitals and facilities as needed.
• Takes every opportunity to educate the community about VNA.
• Represents the VNA in a professional, courteous and respectful way to community institutions and agencies.
• Meets and/or exceeds budgeted admission goals.

Qualifications

• Bachelor's degree (B. A.) from four-year college or university required
• Three years health care related sales experience
• Prior hospice experience a plus
• Professional licensure as a health care provider required