Physician Growth Marketing Lead — Trial Relay

Massive Bio, Inc.; Boca Raton (FL); On-site; USD 100,000 - 130,000; Full time

Job summary

Massive Bio is preparing the Trial Relay launch, a cancer-focused physician-facing application. You will lead day-to-day marketing for Trial Relay in the US, partnering with product managers and company leadership to drive physician adoption and sign-ups.

The role requires marketing a digital health product to physicians, achieving measurable growth, and moving quickly from day one across time zones with product and engineering collaboration.

Qualifications

• Hands-on experience marketing a digital product to physicians in the US.
• Measurable results growing physician sign-ups, adoption, or active use.
• Able to plan, launch, and measure campaigns at startup speed.
• Comfortable in an entrepreneurial, build-mode environment, working with product and engineering teams across time zones.

Responsibilities

• Execute the Trial Relay launch and marketing plan with US physicians, bringing what has worked in previous physician-facing launches.
• Plan and run campaigns across email, paid and organic social, search, and physician networks to grow Trial Relay sign-ups and active use.
• Create the launch content physicians see, including messaging, landing pages, demo videos, and email sequences, with our content and growth teams.
• Work with the Trial Relay product manager to align marketing with product releases and bring physician feedback into the product.
• Equip our provider engagement team with campaigns and materials that support Trial Relay adoption in oncology practices.
• Track physician sign-ups, activation, and ongoing use, report results to leadership, and shift effort toward what works.

Skills

Physician marketing

US market knowledge

Campaign planning

Startup environment

Job description

Massive Bio is preparing the Trial Relay launch, a cancer-focused physician-facing application. You will lead day-to-day marketing for Trial Relay in the US, partnering with product managers and company leadership to drive physician adoption and sign-ups.

The role requires marketing a digital health product to physicians, achieving measurable growth, and moving quickly from day one across time zones with product and engineering collaboration.