Physician Growth & Digital Health Marketing Lead

Massive Bio, Inc.; Florida; On-site; USD 90,000 - 130,000; Full time

Job summary

Massive Bio, Inc. is seeking a marketing lead to drive Trial Relay adoption among US physicians.

You will own the day-to-day marketing of a digital product, coordinating with product and growth teams to optimize campaigns, assets, and physician engagement. You should have hands-on experience marketing digital health solutions to physicians in the US, measurable growth results, and the ability to move quickly in a startup environment.

Qualifications

• Hands-on experience marketing a digital product to physicians in the US.
• Measurable results growing physician sign-ups, adoption, or active use.
• Able to plan, launch, and measure campaigns at startup speed.
• Comfortable in an entrepreneurial, build-mode environment, working with product and engineering teams across time zones.

Responsibilities

• Execute the Trial Relay launch and marketing plan with US physicians, bringing what has worked in previous physician-facing launches.
• Plan and run campaigns across email, paid and organic social, search, and physician networks to grow Trial Relay sign-ups and active use.
• Create the launch content physicians see, including messaging, landing pages, demo videos, and email sequences, with our content and growth teams.
• Work with the Trial Relay product manager to align marketing with product releases and bring physician feedback into the product.
• Equip our provider engagement team with campaigns and materials that support Trial Relay adoption in oncology practices.
• Track physician sign-ups, activation, and ongoing use, report results to leadership, and shift effort toward what works.

Job description

Massive Bio, Inc. is seeking a marketing lead to drive Trial Relay adoption among US physicians.

You will own the day-to-day marketing of a digital product, coordinating with product and growth teams to optimize campaigns, assets, and physician engagement. You should have hands-on experience marketing digital health solutions to physicians in the US, measurable growth results, and the ability to move quickly in a startup environment.