Physician Growth Marketer - Trial Relay Launch

Massive Bio, Inc.; Minnesota; On-site; USD 120,000 - 180,000; Full time

Job summary

Massive Bio, Inc. is launching Trial Relay, a cancer-focused physician platform, and seeks a marketing leader to drive its day-to-day efforts in the US.

You will partner with product, leadership, and growth teams to design and execute campaigns that accelerate physician adoption and sign-ups. Responsibilities include crafting launch content, running multi-channel campaigns, coordinating with product releases, and enabling the provider engagement team with effective materials.

Qualifications

• Hands-on experience marketing a digital product to physicians in the US.
• Measurable results growing physician sign-ups, adoption, or active use.
• Able to plan, launch, and measure campaigns at startup speed.
• Comfortable in an entrepreneurial, build-mode environment, working with product and engineering teams across time zones.

Responsibilities

• Execute the Trial Relay launch and marketing plan with US physicians, bringing what has worked in previous physician-facing launches.
• Plan and run campaigns across email, paid and organic social, search, and physician networks to grow Trial Relay sign-ups and active use.
• Create the launch content physicians see, including messaging, landing pages, demo videos, and email sequences.
• Work with the Trial Relay product manager to align marketing with product releases and bring physician feedback into the product.
• Equip our provider engagement team with campaigns and materials that support Trial Relay adoption in oncology practices.
• Track physician sign-ups, activation, and ongoing use, report results to leadership, and shift effort toward what works.

Skills

Physician marketing

Digital product marketing

Campaign planning

Startup pace

Tools

CRM platforms

Analytics tools

Job description

Massive Bio, Inc. is launching Trial Relay, a cancer-focused physician platform, and seeks a marketing leader to drive its day-to-day efforts in the US.

You will partner with product, leadership, and growth teams to design and execute campaigns that accelerate physician adoption and sign-ups. Responsibilities include crafting launch content, running multi-channel campaigns, coordinating with product releases, and enabling the provider engagement team with effective materials.