Pharma Product Manager: Launch Strategy & Field Enablement

Mallinckrodt Pharmaceuticals; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Total Rewards package

Job summary

Keenova is seeking a Product Manager to support the professional/HCP marketing strategy for a new product launch and in-line products, translating brand strategy into tactical deliverables for effective field force engagement.

You will work with Marketing and cross-functional partners to bring the brand strategy to life through strong execution, resource development, and launch readiness activities for a first-in-category product.

Qualifications

• B.S. Degree is required, MBA preferred
• Minimum 2+ years of relevant marketing, sales, project management, or pharmaceutical/healthcare experience
• Pharmaceutical or healthcare experience preferred
• Experience working with field-based sales teams preferred
• Experience in the therapeutic area is preferred
• Track record of successfully achieving business goals and a record of successfully working with cross-functional team members
• Experience developing and implementing POA plans and meetings is preferred
• Knowledge of pharmaceutical marketing processes, regulatory requirements, and the healthcare environment
• Knowledge of customer segments, market dynamics, competitive landscape, and evolving market opportunities
• Ability to develop expertise in assigned products, therapeutic areas, customer insights, and key performance drivers
• Understanding of sales performance, market trends, promotional opportunities, and business metrics used to assess commercial effectiveness

Responsibilities

• Manages execution of assigned HCP marketing tactics, translating approved brand strategy into field resources, project plans, and launch deliverables
• Supports brand planning, forecasting, and budget management through performance insights, field feedback, execution learnings, and spend tracking
• Partners cross-functionally with Sales, Training, Analytics, Regulatory, Legal, Medical, agencies, and other stakeholders to develop, approve, and implement assigned initiatives
• Maintains understanding of product performance, customer insights, market dynamics, and competitive activity to identify opportunities, risks, and execution barriers
• Ensures promotional materials and field resources are customer-focused, strategically aligned, and compliant with applicable requirements

Skills

Project management

Data analysis

Budget management

Promotional planning

Regulatory/compliance

Brand strategy

Education

B.S. degree required

MBA preferred

Tools

Microsoft Office (Word, PowerPoint, Excel)

Job description

Keenova is seeking a Product Manager to support the professional/HCP marketing strategy for a new product launch and in-line products, translating brand strategy into tactical deliverables for effective field force engagement.

You will work with Marketing and cross-functional partners to bring the brand strategy to life through strong execution, resource development, and launch readiness activities for a first-in-category product.