Product Marketing Manager — Launch Lead (Pharma)

Keenova; Malvern (Chester County); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Total Rewards package

Job summary

Keenova is seeking a Product Manager in Malvern, PA to support the execution of HCP marketing strategies for a new product launch and inline products. You will translate brand strategy into tactical deliverables, develop field resources and drive launch readiness with cross-functional partners in Marketing, Sales, Analytics, and Regulatory teams.

Ideal candidates have a BS degree, 2+ years in marketing or pharma, and proven ability to manage budgets, plan POAs, and collaborate across functions

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum 2+ years of marketing, sales, project management, or pharma/healthcare experience.
• Pharmaceutical/healthcare experience preferred.
• Experience working with field-based sales teams preferred.
• Experience in the therapeutic area preferred.
• Track record of achieving business goals and cross-functional teamwork.
• Experience developing and implementing POA plans and meetings preferred.

Responsibilities

• Supports development and management of HCP marketing initiatives aligned to brand strategy and launch objectives.
• Manages components of the tactical budget, including spend tracking and forecasting support.
• Operates within strategic direction while recommending tactical approaches to marketing objectives and milestones.
• Recommends and executes approved business plan tactics with guidance from marketing leadership.
• Leads cross-functional execution of tactics with Sales, Training, Analytics, Regulatory/Legal/Medical, agencies, and other stakeholders.

Skills

Project management

Data analysis

Financial acumen

Promotional tactics

Regulatory/compliance knowledge

Brand strategy

Cross-functional collaboration

Communication

MS Office

Education

B.S. Degree

MBA preferred

Tools

Microsoft Office

PowerPoint

Excel

Word

Job description

Keenova is seeking a Product Manager in Malvern, PA to support the execution of HCP marketing strategies for a new product launch and inline products. You will translate brand strategy into tactical deliverables, develop field resources and drive launch readiness with cross-functional partners in Marketing, Sales, Analytics, and Regulatory teams.

Ideal candidates have a BS degree, 2+ years in marketing or pharma, and proven ability to manage budgets, plan POAs, and collaborate across functions