Pharma Product Manager: Launch & Brand Strategy

Mallinckrodt Pharmaceuticals; Malvern (Chester County); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Keenova in Malvern, PA is seeking a Product Manager to support the professional/HCP marketing strategy for a new product launch and in-line products. You will translate brand strategy into tactical deliverables and work closely with Marketing and cross-functional partners to energize field force engagement.

The role emphasizes strong execution, budget management, and development of field resources, with travel up to 30%. Bachelor's required, MBA preferred, 2+ years pharma experience.

Qualifications

• B.S. degree required; MBA preferred.
• Minimum 2+ years in marketing, sales, project management, or pharma/healthcare.
• Pharma/healthcare experience preferred.
• Experience working with field-based sales teams preferred.
• Understanding of brand strategy and lifecycle planning.
• Knowledge of regulatory requirements and promotional review processes.

Responsibilities

• Translates brand strategy into tactical deliverables for field engagement and launch readiness.
• Manages assigned marketing initiatives and budget components with forecasting input.
• Collaborates cross-functionally with Sales, Analytics, Regulatory, Legal, Medical and agencies.
• Supports performance insights and resource development to drive launches.

Job description

Keenova in Malvern, PA is seeking a Product Manager to support the professional/HCP marketing strategy for a new product launch and in-line products. You will translate brand strategy into tactical deliverables and work closely with Marketing and cross-functional partners to energize field force engagement.

The role emphasizes strong execution, budget management, and development of field resources, with travel up to 30%. Bachelor's required, MBA preferred, 2+ years pharma experience.